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Meet Board of Directors Nominee Joseph Abreu, APR

PRSay

While writing is a passion, you’ve said that numbers have always been your strength. It’s an honor to serve PRSA alongside like-minded, ethical professionals throughout the country. How do you describe your leadership style? Current job title: Chief Communications Officer, Lee County Clerk of the Court & Comptroller.

Meeting 147
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PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI).

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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

FleishmanHillard Executive Creative Director Dan Margulis had a rather perceptive quote on the findings: “Creativity has always been the way out of crisisCrisis forced us to act but also freed us to evolve. Six in 10 comms pros face ethical challenges. We didn’t get here through convention.

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McKinsey’s Cautionary Tale for Communicators

PRSay

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. Will you be able to legally, ethically, reputationally defend the advice you gave? How do your words make you look as a person? Voice your concerns — often. Photo credit: getty images ].

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The four Ps of public relations leadership

PR Conversations

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. The four Ps of public relations leadership.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. What is Thought Leadership ? Technical Aspects of PR 15.

Viral 52
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 95