Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Communicating in a global crisis. Unrestricted creative thinking in an ever more restricted world.

Reputation 133

Reputation Creativity Crisis Employee 133

Melissa Agnes

APRIL 26, 2016

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. The situation that Whole Foods Market has most recently found themselves in is a perfect example of this.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Melissa Agnes

DECEMBER 11, 2014

It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.

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Crisis Crisis Management Chemicals Television 133

Melissa Agnes

APRIL 11, 2016

Information silos can trigger issues and handicap your crisis management. True crisis preparedness requires more than a plan, it requires the right corporate culture. The post Information Silos are Hurting your Crisis Preparedness appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

Crisis 100

Crisis Crisis Management Exercises Corporate 100

5W PR

JANUARY 8, 2019

Marketing is also a victim of folklore needs to be addressed. Misconceptions about common marketing practices can lead to misuse or even complete abandonment of marketing tools. Misconceptions about common marketing practices can lead to misuse or even complete abandonment of marketing tools.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Shift Communications

DECEMBER 20, 2016

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. The crisis communications equivalent of denying fuel for the fire.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PR in High Definition

APRIL 23, 2020

In fact, new research from Epsilon – Conversant and CJ Affiliate shows that almost half of all consumers have received poorly-timed or inappropriate marketing messages over the first two weeks of lockdown. The post Communicating in a global crisis appeared first on Firefly Communications.

Crisis 71

Crisis Communications Airlines Web 71

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). News is, by definition, something that defies expectations. This would expand their total addressable market (TAM) and complement their existing offering.

Corporate 99

Corporate B2B Company Marketing 99

Wadds Inc.

JANUARY 22, 2023

There is no formal definition within management, there are countless worldviews, competency and the need for training is well understood but largely ignored, best practice is an aspiration practised by a fifth of organisations rather than the norm, and outputs are rarely measured in terms that management understands.

Publicity 122

Publicity Case Study Study Ethics 122

Sword and the Script

JANUARY 7, 2017

In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor. It’s a question that might invite some eye-rolling because the sheer noise over artificial intelligence (AI) in marketing circles has reached a fever pitch. 2) What is Marketing AI?

Marketing 114

Marketing Comparison Technology Data 114

Melissa Agnes

JUNE 3, 2014

Identifying the trigger points that indicate that an issue needs to be escalated to the crisis team. An issue is an issue and a crisis is a crisis. Today’s reality is that no matter where an issue – but especially a crisis – originates, it will develop an online presence. It doesn’t.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Communications Conversations

MARCH 25, 2020

So much of social media marketing, and marketing in general, for that fact, seems like it’s almost in the background right now. That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example).

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

5W PR

AUGUST 27, 2021

Since the public relations sphere is spread out over a multitude of industries, it’s always best to learn about specific PR jobs first, before making a definite career decision. Crisis Managers. Any issues that can potentially damage a client’s reputation or public image are handled by a crisis manager. PR Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

NewsWhip

OCTOBER 28, 2022

As someone who has written hundreds of statements and managed PR crisis communications over a long career, I can imagine that dozens of people within Adidas – from legal teams, to senior execs and the CEO – would have been looming over the shoulders of the writing team as they pulled together the statement. Rule 3: Move Fast.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Communications Conversations

JUNE 23, 2020

It forced a large chunk of the workforce (almost all of the PR/marketing workforce) to work from home for the foreseeable future. BUT, in the PR/comms/social arena, we’ve been working, essentially, in crisis mode for four straight months. That definitely impacts my productivity. This means MORE expectations.

Resources 174

Resources Employee Crisis Corporate 174

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? Throughout my career, I’ve dealt frequently with crisis situations.

Ethics 81

Ethics Data Crisis Apparel 81

Shift Communications

MAY 16, 2023

Definitely check him out. And many AI companies are contending with how to market themselves and deal with the fascination of artificial intelligence’s impact on business. Have a PR question or prediction about where artificial intelligence’s impact on business, PR and marketing is headed?

Company 78

Company Technology Privacy Guidelines 78

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Digiday Programmatic Marketing Summit. On the other side of the pond, DMEXCO is Europe’s premier digital marketing and tech event.

Conference 156

Conference Privacy Advertising Advertising 156

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message. Senior Marketing Manager, Critical Mention.

Social Media 144

Social Media Media SEO Instagram 144

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Educate the market and modify perceptions. Public relations and marketing: Dividing the conceptual domain and operational turf. That’s marketing ! Obviously, you cannot send your marketing assets to a journalist.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

DECEMBER 10, 2020

The result: a new definition of professionalism. One extension of the pandemic crisis that every business, university, school and nonprofit grappled with was a rapid pivot to what Jeff Teper , the head of Microsoft Teams, SharePoint and OneDrive calls “remote everything.” People try to jump on to the bandwagon.

Communications 157

Communications Nonprofit Employee Film 157

Karen Freberg

JULY 10, 2019

I will be teaching my two traditional classes during the fall semester (Introduction to Strategic Communication and Public Relations and Crisis Communication). This fall, I will be doing an independent study focused on influencer marketing and campaign execution with one of my former #FrebergAlum students, Candice Champlin.

Marketing 51

Marketing Ethics Study Case Study 51

PR in High Definition

SEPTEMBER 28, 2023

In a time when brands are facing reputational challenges over greenwashing accusations, Patagonia has remained authentic to its environmental responsibilities through a simple, but definitive statement – that it is not a sustainable brand. Patagonia also set-up a “ joint funding mechanism ” where smaller brands can partner up.

Policies 62

Policies Ethics Consumer Reputation 62

Mark My Words

APRIL 17, 2020

In crisis situations we tend to move faster. We have all seen daily examples of hope and positivity from business and people as well as what happens when any combination of national crisis, celebrity business, altruism and social media collide. Things are definitely changing but it’s too soon to say how much.

Crisis 60

Crisis Consumer Social Media Examples 60

PR Conversations

AUGUST 18, 2011

Perhaps even more dangerous, the remit of PR is restricted to a smaller, subservient role under the marketing tent. Marketers look to champion consumers…to tell their companies’ stories. Several weeks later, I sent Eric my inaugural definition: ORGANIZATIONAL NARRATIVE. Same with documentary film makers.

Construction 40

Construction Internal International SEO 40

Prohibition

NOVEMBER 8, 2021

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Here’s what we’re after: We’re looking for someone with at least 2-3 year’s PR experience, with a definite interest in all things PR and social media.

Crisis Management 62

Crisis Management Agency Crisis Social Media 62

Shift Communications

MAY 16, 2023

Definitely check him out. And many AI companies are contending with how to market themselves and deal with the fascination of artificial intelligence’s impact on business. Have a PR question or prediction about where artificial intelligence’s impact on business, PR and marketing is headed?

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

NOVEMBER 18, 2014

SHIFT has had the pleasure of representing a variety of security vendors (both public and startup) over the years, and we’ve noticed a significant change in the market temperature over the past 12 months. The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed.

eBook 111

eBook Communications Crisis Communications Insurance 111

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

Although the Board was smart to terminate Weinstein quickly and condemn his behavior, a rebrand probably won’t accomplish their goals until the crisis is over, and there are signs that more shoes will drop. A rebranding can be part of a smart strategy for moving past a reputation crisis. To hasten the end of a reputation crisis.

Crisis 136

Crisis Airlines Reputation Internal 136

Doctor Spin

JUNE 29, 2022

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. ROI in Marketing vs PR. With the basic PR model in mind, let me make a distinct point: If an organisation invests nothing in marketing, there’s no marketing.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Newsfile

FEBRUARY 28, 2024

What is Influencer Marketing? Influencer marketing involves collaborating with individuals (influencers) who have a significant following on social media or other platforms. What are the Basics of Crisis Communication Planning? Effective crisis communication ensures transparency, empathy, and timely responses.

Viral 52

Viral Crisis Communications SEO Reputation 52

NewsWhip

NOVEMBER 23, 2021

New services are self-identifying as a new market niche: Real-Time Media Monitoring – which I’ll shorten to RTMM. . With many emerging RTMM services, and legacy monitoring firms scrambling to re-tool to cater to the market need, it’s worth spending some time on a few foundational questions: what is real-time media monitoring?

Media 78

Media Crisis Management Reputation Tools 78

Reputation Us

DECEMBER 14, 2022

According to Citi, the total market for the Metaverse could be between $8 trillion and $13 trillion by 2030 , with total users numbering around five billion. While you want to encourage their leadership, you definitely don’t want them getting poached! This can create a crisis management situation for your reputation.

Reputation 78

Reputation Insurance Insurance Employee 78