Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. Image credits: Unsplash and Marketing Charts.

Brand 109

Brand Branding Survey Customer Service 109

The Stalwart Blog

NOVEMBER 18, 2019

Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management. An interview with Lily Li, Principal of Metaverse Law. . I’m really privileged to have Lily Li of Metaverse Law with us today from Orange County.

Data 60

Data Privacy System Crisis Communications 60

Shift Communications

SEPTEMBER 21, 2017

How Is The Market Changing? We’re also seeing increased investment and market crowding. New Study Says Apple May Be Overselling Its Differential Privacy Protections In MacOS and iOS; Apple Disputes Study’s Findings. How does this factor into PR and marketing strategies for B2B security vendors? Offer something legitimate.

B2B 60

B2B Leadership Crisis Communications Technology 60

Sword and the Script

APRIL 23, 2019

This leads me to wonder if the answers had been organized into a more traditional marketing framework – awareness, brand building, leads, conversion and loyalty – if the results would have shown greater alignment. Indeed, the best marketing already adopts the more relatable aspects of communications and PR.

Technology 128

Technology Study Communications Survey 128

PRSay

SEPTEMBER 22, 2016

Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information. We’re often the first to know about mergers and acquisitions, major policy developments, and other significant changes.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Critical Mention

JUNE 14, 2018

Drift, a web-based, live chat tool for salespeople and marketers, currently services over 100K businesses and has raised $32 million in venture capital. At OpenView’s conference in Boston this past October, Drift’s director of marketing transformed the company into something more of a movement.

Pitching 70

Pitching Media Employee Privacy 70

David PR Group

JUNE 2, 2014

” While this news is biggest in Europe, it also affects the ongoing debate in the United States about privacy and information posted on the Internet about private U.S. appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. The post Should the U.S.

Google 40

Google Policies Reputation Crisis Communications 40

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Be credible” is the public health crisis communicator’s mantra.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Burrelles Fresh Ideas

OCTOBER 17, 2023

Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention. PR agencies can help organizations develop crisis communication plans, ensuring they are equipped to respond effectively in the event of a data breach or cyberattack.

Education 111

Education Employee Measurement Agency 111

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

While the impact of negative PR in a crisis can occasionally be shown to impact the business, both Key and Spitzer cited data as to how little impact an actual press release or campaign actually has. When we do market mix modeling and include PR, the value of PR is far higher than anyone imagines. But they don’t show causality.

Analytics 40

Analytics Crisis Data Measurement 40

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Advertising and marketing people might have used to have control. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

JUNE 7, 2018

Crisis-management best practice calls for an immediate response where a brand or personal reputation is on the line. If a company speaks before it has all the information, it risks inflaming the crisis, or, worse, inviting legal liability. Then, too, the news cycle is rapid, and this president tends to move on quickly to other issues.

SEO 227

SEO Privacy Crisis Crisis Management 227

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 We expect that Lee’s advice for marketers considering an endorsement deal with a celebrity will intrigue you: #1 - Negotiate a Contract That Sets Boundaries of Celebrity Behavior. Source: News Watch 33 , ABC Action News.

Brand 48

Brand Branding Crisis Social Media 48

David PR Group

MAY 31, 2017

Respect copyright, privacy, fair use and other laws. The post Social media policies in order after “covfefe” kerfuffle and Kathy Griffin photos appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Don’t make it look official. Keep your company logo off your personal page.

Policies 71

Policies Social Media Media Privacy 71

Waxing UnLyrical

MARCH 9, 2016

Who on earth in public relations, marketing or social media would hire me?! My area of interest is in crisis communication. BUT… then Elliott emailed me back and told me that, due to the privacy of the owner of the account , they could not tell me anything about it. Learnings from social.

Instagram 40

Instagram Privacy Guidelines Social Media 40

Waxing UnLyrical

MARCH 9, 2016

Who on earth in public relations, marketing or social media would hire me?! My area of interest is in crisis communication. BUT… then Elliott emailed me back and told me that, due to the privacy of the owner of the account , they could not tell me anything about it. Learnings from social.

Instagram 32

Instagram Privacy Guidelines Social Media 32