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Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Shift Communications

is great with phone interviews, he may not be as collected on TV, Facebook Live or other broadcast channels. bring in his PR team to practice recorded interviews. As soon as the crisis hits, it’s critical to assess what people are saying about it. The post Shark Week Case Study: A Lesson in Crisis Management, Pt.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

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Five Food PR Ideas for Launching New Products and Menu Items

Prohibition

This can include product reviews, interviews, or features in food publications, both online and in print. Consider factors such as seasonality, industry trends, and consumer behavior to determine the best time to introduce your new product or menu item. They ensure a consistent and impactful presence across social media channels.

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. It combined all the ingredients for a successful brand recovery.

Marketing 310
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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” So, what’s behind the whistleblowing trend, and what does it mean? Lately it seems particularly relevant. A mixed legacy.

Corporate 272
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Celebrating The Crisis Show’s 2 Year Anniversary!

Melissa Agnes

Two years ago this month, Rich Klein , Jonathan Bernstein and I started a weekly Google Hangout where we would discuss the latest and hottest crisis trends and crises in the news. We named it, The Crisis Show. The challenges that students and professors face when it comes to social media and managing their online reputations.

Crisis 186
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Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. Not only is this episode considered textbook crisis management , but it also boosted Tide’s brand exposure. Tide deflects a dirty situation. .

Brand 160