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COVID 19 and Crisis Communications

Solo PR Pro

Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled. The full impact of this outbreak from both a human and economic perspective can not yet be measured — and won’t be for some time to come. You can connect with Michael on LinkedIN.

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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. That said, the communications world today is intensely disrupted. It makes sense.

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What to do when a short-term crisis evolves into a longer-term issue

Presspage

Due to a shortage of security staff and very busy travelling and vacation days, the waiting time for security was long. Travellers were even forced to queue outdoors at peak moments. Data and insights for communications As mentioned, the situation grabbed the attention of all the media. You better be ready for this.

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ICON 2021 Recap: Inside Delta Air Lines’ Crisis Response to COVID-19

PRSay

When the World Health Organization declared COVID-19 a global pandemic in March 2020 and the United States suspended air travel from Europe, “that was the tipping point,” said panelist Karla Zientowski, Delta’s director of customer experience and regional marketing.

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Reputation Risk Insurance: Exercise Your Protection

Reputation Us

A reputational crisis can happen to any business of any size. Global exposure to cybersecurity breaches; terrorism; political risk; travel risk; kidnap and ransom; product contamination; supply chain and product distribution disruption; and adverse media coverage has amplified previous reputational threats to an unprecedented scale.

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In these Risky Times, Do You Know How Vulnerable your Brand is?

Katie Paine's Measurement Blog

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

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Behind the Headlines with Yvonne Lorie

Cision

Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. A key lesson is to always be prepared for the unexpected!