Melissa Agnes

OCTOBER 19, 2014

Within this episode of The Crisis Intelligence Podcast, Bill Boyd and I discuss the current state of the Ebola crisis and how the CDC, hospitals and government are fairing in their crisis communication and overall management of this escalating epidemic. Connect with Melissa on LinkedIn. Running time: 1:01:02.

Crisis 248

Crisis Government Crisis Communications Crisis Management 248

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. PR measurement. Virtual learning for virtual reality.

Employee 135

Employee Software Survey Tools 135

Melissa Agnes

FEBRUARY 15, 2015

We discuss what worked and why, how they strategized their content (from their frequency of posting, to chosen file formats and more), the benefits that came out of this proactive endeavour and the biggest takeaways for your organization’s crisis communications. How BBC measured success. Connect with Melissa on LinkedIn.

Crisis Communications 100

Crisis Communications Crisis Crisis Management Exercises 100

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders.

Trends 105

Trends YouTube Video Social Media 105

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Historically, PR has been a bit of a black box in terms of how much it “helps.”

Advertising 150

Advertising Advertising Data LinkedIn 150

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Crisis interrupted. Pressure on measurement.

Communications 122

Communications Crisis Internal International 122

Melissa Agnes

OCTOBER 19, 2014

Within this episode of The Crisis Intelligence Podcast, Bill Boyd and I discuss the current state of the Ebola crisis and how the CDC, hospitals and government are fairing in their crisis communication and overall management of this escalating epidemic. Connect with Melissa on LinkedIn. Running time: 1:01:02.

Crisis 100

Crisis Crisis Management Government Crisis Communications 100

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives.

Brand 107

Brand Branding Reputation Corporate 107

Burrelles Fresh Ideas

APRIL 9, 2024

You can connect with him on X (formerly Twitter) or LinkedIn. He is also the founder of Bosmol.com, a social media news log. He has been involved with search engine optimization and internet marketing since 2007. The post How and Why PR Should Be Involved in Social Media Marketing first appeared on Burrelles.

Social Media 92

Social Media Marketing Media Storytelling 92

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

PRSay

OCTOBER 25, 2017

A new era of crisis communication is upon us. The PESO Model and a Data-Driven Approach to Communications. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. “If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 119

Social Media Conference Media Corporate 119

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Last but certainly not least, crisis communications is another benefit of following trends. LinkedIn Content Suggestions. Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 12) Emotion in crisis communications works. Jason Miller of LinkedIn said, “one single employee sharing three items of content a day can add up to 23 million in additional reach over the course of a year. Marketing Measurement Statistics. PR and media relations statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Waxing UnLyrical

MARCH 15, 2013

Hello, measurable objectives, where did you go? In PR : What all measurement geeks want to do to A(d) V(alue) E(quivalency). In PR : You can’t build a solid program until you’ve done your research, and know what measurable objectives you’re trying to reach. In PR : Measurement is frightening. out, I say!”

Publicity 111

Publicity Measurement Community Crisis 111

Stuart Bruce

JULY 23, 2017

I doubt many, if any, marketing teams would be any good at using social media for corporate communications, CSR, managing stakeholder relations with investors, trade unions, employees, local communities, analysts, journalists or politicians let alone issues management and crisis communications.

Social Media 68

Social Media Media Customer Service Corporate 68

PRSay

OCTOBER 8, 2019

Measure the impact of your work and show how your leadership and advice helped reduce the crisis and saved the company’s and customer’s reputation. Download Signal’s 8 Tips on how to manage a PR crisis effectively for more tips. Get in touch with Signal AI via email , Twitter , and LinkedIn.

Crisis 89

Crisis Internal International Conference 89

MaccaPR

JANUARY 6, 2015

For a closer look at past posts, we welcome you to peruse these past blog post categories: Agency Life (3) , Blogger Relations (2) , Blogging (8) , Brand Strategy (19) , Content Curation (3) , Corporate Communications (13) , Crisis Communications (9) , E-Book (1) , Event Marketing (5) , Facebook (5) , Giveaway (4) , Google+ (1) , Inbound Marketing (..)

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Landis PR

DECEMBER 4, 2023

Here’s what that report revealed: 70% of customers expect AI to play a greater role in brand interactions over the next five years 60% of marketers are concerned that AI could impact the integrity of their brand(s) 66% of customers say AI-generated content doesn’t hold the same value as human stories Only 28% of customers find content generated and/or (..)

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

NOVEMBER 22, 2010

Connecting with and supporting your Open Community is really important, because if you don’t, someone else will. Why is Open Community important for public relations? Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Today, there is no standard set of metrics that all of the PR industry uses to measure campaign success.

Data 92

Data Measurement Technology Tools 92