ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. Take advantage of social media. .

Brand 136

Brand Branding How To Storytelling 136

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. This social media channel has become particularly popular among Gen Z, who make up a significant portion of its user base. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Cision

NOVEMBER 19, 2015

Marc Landsberg, founder and CEO of Chicago-based social media agency SocialDeviant , thinks that ideas are no longer rare, hard-to-find gems. In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social! It’s about being able to build relationships and connections on social. Don’t worry, I am going to tell you!

Social Media 85

Social Media Industry Film Viral 85

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Case Study Course 258

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. now want to know, “How can we go viral?”. Do you have a strong story and storytellers? Smaller newsrooms are covering a far wider reach of topics.

Strategy 78

Strategy Media Storytelling Pinterest 78

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. But it’s not the PR team telling stories in an attempt to get them picked up by traditional media. It’s a useful way of spotting issues, trends, and themes.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

OCTOBER 16, 2017

Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

Karen Freberg

OCTOBER 18, 2018

There were so many amazing updates here from Adobe with their products, new tools to use to spark our creativity, and opportunities to chat with the great professionals behind the Adobe brand logo. During this time at EDUMax, the official l aunch the Adobe Creative Campus Program with Digital Literacy Thought Leaders. Transformative.

Education 56

Education Creativity Video Tools 56

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Even the most disciplined communication professionals can’t help but see a new website, social media platform or app and think, “Why aren’t we on that?” If you don’t understand the individual or group whose story you are telling, your story will sound false.

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 74

Strategy Trade Shows Case Study Course 74

Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

Shift Communications

MAY 24, 2022

But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. Creators are (as in their name) creative.

Strategy 97

Strategy Marketing Guidelines Creativity 97

prTini

JUNE 1, 2015

Who’s been in a meeting when someone declares the need for a viral video. The good news is, if you’ve ever mapped out a PR or social media strategy, you’re well positioned to take on video too. Where can a slower approach enhance your storytelling? Getting Started: Video Strategy. It’s like nails on a chalkboard, right?!

Video 28

Video Travel Viral Resources 28

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. “Content marketing will revolve more around individuals and storytelling components. 16) Social media fragments into niche communities.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. Paul Quigley, CEO and Co-Founder, NewsWhip.

Trends 78

Trends Brand Branding Reddit 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

The teens used their social media skills and journalistic savvy to quickly raise funds for future events, plan out media-oriented appearances and demonstrations, and offer an updated story for journalists and news crews. A professional PR and social media team couldn’t have planned it better. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Melissa Agnes

MARCH 3, 2015

I also talked about human behavior and how, by understanding what makes something go viral, organizations and leaders can leave themselves less exposed and less vulnerable, and in doing so can then empower themselves and their teams to be more proactive. It means getting creative. As we know, things move fast these days.

Social Media 133

Social Media Crisis How To Crisis Management 133

PRSay

FEBRUARY 4, 2021

The clip went viral and Ocean Spray responded by giving the man a new pickup truck. We embrace creativity. We embrace storytelling and silliness.”. Whether the videos are paid or organic, find your voice and creativity, and “make sure it’s real, lighthearted and entertaining.”. Logo credit: tiktok ] .

Brand 176

Brand Branding Film Viral 176

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Becky Vonsiatsky is a seasoned media strategist leading Real Chemistry’s 50-person earned media team with more than a decade of storytelling experience in the health media space.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. In the United States, 81 percent of Americans are on social media. That’s precisely 2.34

Infographics 72

Infographics Case Study Video Survey 72

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52