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The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. And much like media relations, there are nuances involved. They typically follow narrow categories or subcategories, from Application Performance Management to Wired and Wireless LAN Access Infrastructure.

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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. Customer-relationship management is a healthy channel for us.

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Personal Tech PR Must-Haves

ImPRessions - Crenshaw Communications

Tinder for PR pros & media? So we are loving the HooToo TripMate Elite Versatile Wireless N Travel Router because it solves a few problems. It’s a portable Wi-Fi router , so if a hotel room only allows one gadget over wireless, you can connect the HooToo using Ethernet, then connect with multiple gadgets.

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Behind the Headlines With Sophie Raine

Cision

Use your creativity. Here, she shares the biggest lesson she’s learned throughout her career, what it means to deliver impactful media coverage and how the rise in influencers is affecting the PR industry. I desperately wanted to break into the media industry once I’d graduated so I took a job as a secretary at OK!

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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

Here, we take a look at some of our, and the UK’s media, favourites. Xbox’s Barbie-themed console You heard us correctly – Xbox has teamed up with Mattel to launch not only a themed console but a wireless controller and Barbie cars in the Xbox-exclusive Forza Horizon 5 too. Who else would love to stay in the Malibu DreamHouse!?

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions. This is why earned media – the stories and interviews produced by PR – will always be relevant.

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Getting Antsy At Home? 6 Ways To Stay Motivated

ImPRessions - Crenshaw Communications

It was strange to not get on a train and walk into the office by 9 AM to start the day of media calls and meetings. . As we creep toward the end of 2020 (thank God), it’s important to avoid burnout, especially for PR pros. For me, working from home has been a major adjustment. The WFH life gets mixed reviews from our staff as well.

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