Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships? It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Stephen Waddington

MARCH 3, 2019

Demand better foreplay in B2B marketing How many times have you accepted a LinkedIn invitation only to be spammed immediately with a sales pitch? Sending a thoughtful package in the mail is a personal and creative means of engaging a prospect. 10 will buy dinner for a local family.

B2B 61

B2B Local Web LinkedIn 61

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. Looking for an agency partner that can both bring creative ideas.

Survey 103

Survey Report Media B2B 103

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Its UK office announced that it’s starting to cover more local news. Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.”

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Local news and indy journalism more trusted. “I

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

MAY 3, 2017

Consider panels, webinars, guest-teaching at local schools and more. Take a fresh look at your business to assess whether you’re on top of all the verticals and trades; nearly all are likely available online and getting to know the subject matter and the writers will also help anyone pitch more successfully. Hate numbers?

Writing 149

Writing Education Pinterest Creativity 149

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. Use Your Imagination.

Web 40

Web Pitching Local Report 40

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Bad Pitch Blog

APRIL 24, 2007

One thing’s for sure, the pitch is smart and creative. It was on the radio on my way into work, an e-mail was sent my way reminding me to join the fun and this morning it’s on the front page of The Cincinnati Enquirer Web site. Google will tell us if it works. His approach to making news is one we should model.

Pitching 40

Pitching Comparison Radio YouTube 40

PRSay

MAY 5, 2016

Along the same lines, many brands have chosen to announce their rosters first via social media as a soft launch and have held their campaign creative and activation plans for a bigger, more formal PR play at a later date. First, all PR starts local. Second, only pitch good stories. You know what makes for a good story.

Sports 60

Sports Pitching Print Local 60

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! Notably, Ms.

Conference 36

Conference Journalism Web Comparison 36

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Information is everywhere.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. That’s not a creative illustration, that’s the real! The PR Stunt that Saved Batman for Generations.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen. 29) A logical investment in creativity. “As

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. Unfortunately the same isn’t true for local media. It’s critical to cutting through a cluttered media environment.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

FEBRUARY 12, 2019

These include shareholders, media, staff, suppliers, customers, and the local community. Use search tools for basic research, Twitter for journalist research, optimise press releases for search and social sharing, use new forms of media and networks to create content and pitch journalists, and analytics to track results.

Publicity 79

Publicity Community Pinterest Reputation 79

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. 4 Reasons Your Email Pitch Failed.

Communications 40

Communications Pitching Writing Social Media 40

PR Fuel

MARCH 17, 2020

SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. PR Tips How To Pitch to a Publication.

Publicity 62

Publicity Small Business Advertising Advertising 62

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. For me, as a local government employee, there are clear political boundaries. They all share freely and all see the benefit. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81