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The future of PR: an interview with Maja Pawinska Sims

Stephen Waddington

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. What’s your reading on the industry’s ability to measure its success? Let’s talk about data.

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The future of PR: an interview with Maja Pawinska Sims

Stephen Waddington

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. What’s your reading on the industry’s ability to measure its success? Let’s talk about data.

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Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

Sword and the Script

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. There are many more creative approaches to achieving a positive image. Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO).

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

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The Wildfire way of measurement in PR

Wildfire

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Don’t forget that engagement can also be measured. Be Creative. Businesses can get too caught up in using podcasting solely for promotion, without looking closely at building engagement and loyalty.

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