Creativity Infographics Leadership Webinar 
Sword and the Script
DECEMBER 13, 2016
Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.
Waxing UnLyrical
JANUARY 17, 2019
Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Refine that information and share it through media relations, webinars and bylines. Engage your audience with a webinar. Image: qimono via Pixabay, Creative Commons CC0.
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Critical Mention
OCTOBER 24, 2019
Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Until next time! Critical Mention.
Cision
APRIL 16, 2015
Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ).
Contently - Strategy
JANUARY 9, 2019
In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain.
PRSay
JUNE 11, 2021
On social media, what creative tactics did the team use to tap the faculty’s expertise? Developing a COVID-19 media list, we invited all reporters to our COVID-19-related events, such as our expert media briefings, school webinars and symposia. 1 ranking in the latest U.S. News & World Report rankings for U.S.
Sword and the Script
APRIL 13, 2019
3) The CMO Council infographic on CMO priorities. 36% said leadership appetite for making investments when a return is not immediately obvious. right click infographic an open in a new window, then click on image for higher resolution ). * * *. Looking for an agency partner with digital, analytical and creative know-how?
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