PRSay

MAY 11, 2020

Sometimes, when creativity struck, or I had a lingering question from an earlier client meeting, I would forgo email and instead stand up and walk over to someone’s desk. She leads PR campaigns for enterprise technology companies in a wide variety of industries from food to robotics and more. Make time to connect with coworkers.

How To 166

How To Transportation Enterprise Meeting 166

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. In the technology vertical, budget growth is expected to grow even more – to 12.4% As a vertical, technology companies invest 9.7%

Survey 62

Survey B2B Marketing Mobile 62

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MARCH 19, 2019

Headquartered in Raleigh, NC, the company is a global, financial reporting and enterprise performance management solution provider. In the past, it was more about using creative approaches to break through the clutter to reach someone in a broad audience. Today she’s the senior vice president of marketing for insightsoftware.

Marketing 71

Marketing Measurement Analysis Data 71

Communications Conversations

MAY 1, 2015

I provide oversight for his accounts – for creative assets like header or profile images, among other things. He wanted to try this new technology on for size. I talked before about some of the topics of interest for Jack – and they’re not just about business or leadership or politics. Salzwedel started on Twitter and why?

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. They offer similar services, tout impressive client lists, and flaunt industry awards lauding their creativity. 6) Seek Systems for Success.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. The multi-pitch generator is only available for enterprise customers ( see pricing ).

Software 128

Software Pitching Ethics Privacy 128

Flack's Revenge

JULY 11, 2018

In the world of business, IBM’s use of Watson to compete in Jeopardy and show AI leadership. In my previous role in enterprise software sales and consulting, we dealt with similar tech, and pitched it to prospects as software that turned your phone into a web browser. GE’s mantra: “We Bring Good things to Life.” Big Ideas in PR.

Insurance 204

Insurance Insurance Advertising Advertising 204

Beyond PR

MARCH 30, 2018

The good news for comms pros: It will be a blend of both technology and human insight. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. Maybe the best way to get started is by learning how technology experts are defining AI.

Publicity 85

Publicity Training Technology Data 85

PR 20/20

APRIL 16, 2019

But, what makes a business grow from a startup to an enterprise success story? How have they differentiated themselves from the competition using the freshest marketing tactics or utilizing top-notch technology? Avoid leadership gaps. The authors focus on how businesses should create a “Leadership Continuity Loop.”

Company 66

Company Marketing Leadership Enterprise 66

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

JULY 10, 2017

Lego’s purpose is to inspire and develop children to think creatively and release their potential. This isn’t purely the domain of private enterprise. When technology is applied to communication within an organisation it is typically to deliver improved profit rather than improved communication. It’s that control thing again.

Telecommunications 112

Telecommunications Handbook Transportation Community 112