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Building the Perfect Pitch and Nurturing Media Relationships

Onclusive

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise.

Pitching 370
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How Data-Driven Measurement Demonstrates Business Value

Onclusive

As communications professionals, we’re natural storytellers. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. You may even garner that promotion!

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The Growth PR Playbook

Onclusive

Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, has shifted. The post The Growth PR Playbook appeared first on Onclusive.

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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. Usage and frequency are more important than downloads and installs, for example, and for most campaigns, interaction is the key measure of success.

Mobile 334
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The Growth PR Playbook

Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted. Download this playbook to read about: The 4 Pillars of Growth PR.

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State of The PR Industry: A Look Back at 2021

Onclusive

How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring. There is more to discover in our whitepaper on this subject—download it below.

Industry 221
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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. It is no longer acceptable to proffer low grade activity measures.