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How To Get Media Coverage When You Have No News

ImPRessions - Crenshaw Communications

But what if you have no news? What happens when your big story from last quarter has run its course? One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Chase a breaking story.

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Public Relations Objectives

Doctor Spin

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Journal of Communication, 54, 645–661.

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Got Funding? Here’s How To Announce It

ImPRessions - Crenshaw Communications

Yet new funding rounds are a dime a dozen. To maximize the news value and cut through the noise, you need the right funding announcement strategy. Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. See this post for more PR storytelling tips.

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How To Use Personas in PR

Doctor Spin

The PR Persona: “Dave” Spin Academy | Online PR Courses Example of a “PR Persona” Fundamentals PR Persona Name : “Dave” Member of Public : “Conscious Sharers” (approx. Media Habits News Websites. Regularly follows most national news websites. Source: M/C Journal 1 Marshall, P. M/C Journal, 17, 1–10.

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Public Relations vs Marketing

Doctor Spin

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Here we go: Public Relations vs Marketing Public relations vs marketing.

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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. Media Shift.

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40+ Blogs Marketers Should Be Following

PR 20/20

a free marketing course). Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices.