PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Looking to the past. Margaret Ritsch, Ed.D., APR, Fellow PRSA, will be joining the faculty at the Edward R. Photo credit: halfpoint.

System 189

System Public Affairs Employee Nonprofit 189

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. EKA is a leader in providing public and private sector experience and assistance when making critical decisions. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. However, public relations has such know-how. That’s marketing !

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

MAY 16, 2018

While the PRSA MBA/Business Program is currently focused on partnering with business schools, the need for strategic communications also affects CEOs, chief information officers, chief financial officers, engineers, cyber chiefs, medical doctors and other corporate and nonprofit leaders.

Communications 118

Communications Public Affairs Crisis Communications Reputation 118

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. She shared her approach on the webinar.

Communications 120

Communications Case Study Training Reputation 120

Cision

FEBRUARY 16, 2016

We got a lot of media coverage, and the program turned out to be a big success. I’m going to push the boundaries of what clients expect from a public relations agency. If I can hear the message clearly even with the volume turned up, I know it has a chance to break through the media clutter. It’s a tough job. .

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Cision

FEBRUARY 11, 2016

Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. Want to learn the new rules of media pitching? How did you get your start in PR? Join Michael Smart’s webinar on Feb.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. ET, get a sneak-peek into how the tool works. Your activities should be spread out across paid, earned, shared and owned media. The following five steps walk through AMEC’s process.

Communications 0

Communications Banking Measurement Public Affairs 0

Cision

JUNE 13, 2016

ET Cision’s Mark Reilly and public affairs campaign strategist Mike Panetta of Beekeeper Group will discuss how to not only reach your audience, but motivate them to take action. In our webinar, Mike and I will talk about specific ways to identify influencers using both passive and active monitoring tools.

Communications 120

Communications Social Media Meeting Public Affairs 120

Landis PR

JULY 31, 2023

Tools like ChatGPT and Google’s Bard still require humans to feed them effective prompts. Even the creators of AI tech continue to emphasize these tools are not human and cannot form functional relationships (like with journalists, *hint, hint*). AI tools can’t handle the nuance that comes with providing sound strategic counsel.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

JANUARY 3, 2023

What is public relations? Public relations is the practice of building and maintaining relationships between an organization and its stakeholders. This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns.

Interviews 104

Interviews Publicity Technology Social Media 104

PR Conversations

DECEMBER 19, 2014

The reason is that we have been able to incorporate a lot of contemporary thinking around ways of learning as well as the emerging field of digital communications and social media. Tailoring the 4Ts – techniques, tools, technologies, terminologies. How different to the always-on, report-it-now journalistic method of today.

Social Media 90

Social Media Trends Communications Crisis Management 90

Landis PR

JANUARY 30, 2024

Other ways to measure brand recognition is through share of voice in media or on social media. Most well-run marketing and public relations functions start evaluating from the beginning, quantifying aspects like article sentiment and contributor voices.

Leadership 105

Leadership SEO Measurement Reputation 105

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. SA and Healthy Birth Day collaborated to create Count the Kicks brochures and posters for medical professionals to share with patients—as well as billboards, social media content and videos to spread the word to expectant women.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Landis PR

SEPTEMBER 18, 2023

The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best. Until recently, the execution of these strategies has not been a top priority for many corporate event clients.

Government 69

Government Measurement Groups Corporate 69

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. And we’re all feeling the pressure to embrace these tools. billion in 2021.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Landis PR

JULY 10, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. There are many tools available to help research whether something is true or not. For the original blog, please visit here. Let’s call it what it is – fake news.

Journalism 52

Journalism Training Consumer Tools 52

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PRSay

OCTOBER 12, 2016

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Conventional approaches no longer work: In a modern crisis, the volume, velocity and variety of data will immediately overwhelm traditional tools and processes.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Beyond PR

OCTOBER 14, 2016

Women are positioned as experts during morning show news coverage only 26 percent of the time, says the Women’s Media Center’s #WhoTalks analysis of on-air guests. election media influencers this week, we noted a similar gender gap in the journalists, editors and news hosts covering the election.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

Reputation Us

OCTOBER 12, 2015

My best public affairs advice: Employees should be addressed first and foremost, not last. Communicate with them before the media, and before social media. For example, if employees receive corporate emails regularly, an important announcement may be overlooked. WHERE are the best channels of communication?

Employee 60

Employee Communications Public Affairs Internal 60

Landis PR

JANUARY 22, 2024

Effective communication measurement should be all about using tools that make sense and feel relevant. Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Communication and marketing are not just support functions.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes?

Infographics 63

Infographics Corporate Policies Reputation 63

NewsWhip

APRIL 14, 2021

One of those is data and analytics, which looks at both social and traditional media and really any other type of analytics that we need to do. Paul: In the first of those three, you were talking about both media and social media. How does that come into your workflow? Kate: Absolutely. Kate: Yes, absolutely. Kate: Absolutely.

Analytics 78

Analytics Data Crisis Reputation 78

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.

Communications 40

Communications Conference Government Policies 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation. requests for speakers.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation. requests for speakers.

Community 40

Community Employee Local Groups 40