Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. Reputation management is crucial. There are financial costs that often cannot be sustained.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story.

Ethics 64

Ethics Social Media Local Corporate 64

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. Signal AI Acquires Kelp . Terms were not disclosed.”. AI-assisted pitches. “AI

Publicity 86

Publicity Survey Enterprise Pitching 86

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? With the advent of Web 2.0, The growing significance of the “social web” (or web 2.0,

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.”

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. The result is pointless at best and a reputational issue at worst. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 3, 2019

The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources. Net income landed at $2.4 million versus a loss of $6.2

Data 88

Data Enterprise Survey Instagram 88

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. It’s not just the corporate communications department who does the talking; every department with employees across the company have a voice.

Social Media 113

Social Media Media Infographics Community 113

Stuart Bruce

OCTOBER 30, 2014

Gigantic multi-national and trans-national corporations have no respect for borders or governments. The fact that this debate was happening and the motion was carried overwhelmingly highlights the impact that social media is having on ethics and corporate social responsibility. Corporate social responsibility isn’t philanthropy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: Fend Off Reactionary Cuts ). Public Relations Statistics from 2020. The media PR salary: $100,000. Journalists produce 10+ articles per week.

Survey 178

Survey Marketing B2B Study 178

Communications Conversations

OCTOBER 24, 2019

It wouldn’t have been impossible to do this if I had a job at an agency or a corporation, but it would have been much more difficult. Like, your web site. I have a reputation as someone who’s connected. And, in 5-6 years, we’ll be in a spot to live a financially independent life.

Social Media 79

Social Media Media Groups Blogging 79

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. This is not the case in the era of the social web and I would argue never has been.

Communications 60

Communications Analysis Web Handbook 60

Where the Fishermen Ain't

AUGUST 30, 2016

Financial transactions, even ones as simple as this, tell a story in which the beginning, middle, and end flow together to deliver an idea or evoke an emotion. Blockchain-related projects like OpenReputation and its commercial component, The World Table , seek to create a quantified reputation system. the basis of any good story.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

Financial transactions, even ones as simple as this, tell a story in which the beginning, middle, and end flow together to deliver an idea or evoke an emotion. Blockchain-related projects like OpenReputation and its commercial component, The World Table , seek to create a quantified reputation system. Not Open, But Secure.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

OCTOBER 27, 2015

Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. We’ve seen a financial boom and bust that tracks against the Gartner Hype Cycle somewhat. Corporate labs trying to make sense of it all?

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. We’ve seen a financial boom and bust that tracks against the Gartner Hype Cycle somewhat. Corporate labs trying to make sense of it all?

Web 20

Web Government Technology Corporate 20

ZudePR

MAY 31, 2015

Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. . “Where, if anywhere, do I draw the full disclosure line?

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago.

Writing 194

Writing Communications Marketing B2B 194

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation.

Technology 20

Technology Writing Government Corporate 20