Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. That is how we created the three pillars of storytelling, country building and club making. We need to know the music, books, movies, food whims and fashion that captivate consumers.

Retail 225

Retail Consumer Brand Branding 225

Waxing UnLyrical

JUNE 28, 2018

By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. A Look at Compelling Corporate Stories. Steel was scarce in the area, so Deere fashioned a moldboard out of the second-hand blade. How to Structure Your Story.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

FEBRUARY 5, 2018

As PR pros, we can’t fashion a brilliant, witty CEO on paper and then send a different person with the same name out into the world to fend for themselves. She’s written memos, opinion pieces, letters to the editor, legislative testimony, white papers, speeches and more — both as a freelancer and in a corporate setting.

Communications 149

Communications Employee Leadership Writing 149

Sword and the Script

NOVEMBER 18, 2017

When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. Pretty soon you’ve gone three hops and still don’t the data point of origin. 2) Design fundamentals.

Infographics 68

Infographics Data Case Study Content Marketing 68

Cision

JULY 20, 2015

In a previous Cision post, I wrote about Aristotle’s formula for storytelling, a formula still evident in a lot of modern storytelling: The pledge – An audience should feel pity for a character due to their undeserved misfortune. It’s a common understanding that storytelling is an effective way to share ideas.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

MAY 18, 2016

Unexpected roles : College drop-out who now runs a multi-million corporation. In a similar fashion, feature a compelling moment in your pitch. A family member or friend who is impacted by the disease or circumstance. An electrician who is also an opera singer. Someone in a wheelchair who “dances” in a theater production.

Fashion 75

Fashion Survey Education Corporate 75

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

5W PR

NOVEMBER 23, 2021

Today, old-fashioned advertisements stick out like a sore thumb. Companies who want a large following on social media and a good engagement rate can’t rely on old-fashioned methods to accomplish their goals anymore. Invest in good visual storytelling techniques and quality production. Instagram vs. Snapchat.

Instagram 158

Instagram Publicity How To Social Media 158

Deirdre Breakenridge

APRIL 29, 2019

To be clear, this may not unfold in such a calculated or nefarious fashion. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. I’d hasten to point out it also went bankrupt twice before finally closing forever. Those two facts may not be causal, but they are almost assuredly related.

Survey 377

Survey Media Relations Media Ethics 377

Stuart Bruce

SEPTEMBER 16, 2017

We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications. Idea 3 – Use Alexa for corporate storytelling or training by creating interactive skills.

Google 111

Google Corporate Local Privacy 111

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. Then, in a masterful PR stoke, it invited high-end fashion “influencers” to a special luxury footwear opening sale. It also worked as a tweak of fashion influencer culture.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. When I think about the PR space, I think the challenge is less about gender and more about operating in the fashion/lifestyle space which just seems to get consistently devalued and dismissed.

Sports 245

Sports Agency Industry Creativity 245

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our take on PR Couture: While PR Couture’s content is mostly tailored for fashion and lifestyle communication pros, we encourage all to take a look at their blog.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. “Content marketing will revolve more around individuals and storytelling components. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. When I think about the PR space, I think the challenge is less about gender and more about operating in the fashion/lifestyle space which just seems to get consistently devalued and dismissed.

Sports 81

Sports Agency Industry Creativity 81

5W PR

MARCH 11, 2024

No longer do consumers have to look to faceless corporations monotonously chanting their messages into the void. For instance, a fast-fashion brand shouldn’t partner with a sustainability-advocating fashion influencer. Storytelling, not selling Forget the hard-sell tactics of the past. Look beyond the basic metrics.

Marketing 78

Marketing Guidelines Fashion Data 78

Communications Conversations

MARCH 14, 2017

To be compared to Gail is insanely flattering for so many reasons – her leadership abilities, her guts, her killer fashion sense. A while back you took your first big corporate job with 3M–big change! Something else that I believe will remain of utmost importance for us as communicators is the art of storytelling.

Ethics 68

Ethics Leadership Examples Fashion 68

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see PR and Storytelling; Off Script No. . – Betsy Hindman | Hindman Company. 3) Emotional connection with customers. “I

Social Media 91

Social Media Marketing Media Creativity 91

Communications Conversations

MAY 13, 2015

With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. Not to mention a huge fan of all things PR, social media, and fashion related. Natalie Anastasia, @natanastasia. Yunsoo Kim, @yunzbunz.

Groups 60

Groups Internal International Conference 60

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. She subsequently developed her own fashion brand and became a successful businesswoman. Developed from corporate communications, it soon applied to mass media to the public (38).

Ethics 52

Ethics Communications Print Television 52