Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016.

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Ethics Brand Branding Internal 73

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals.

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How To Ethics Measurement Creativity 78

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. “What you measure is what you manage,” said Gordon.

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Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. What am I measuring this quarter, next quarter, this year? She is a strategist and futurist who has dedicated her career to closing the gap between the study of the mind and the business of engaging it.

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Ethics Communications Agency Technology 75

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

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Ethics Creativity Leadership Crisis Management 52

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e.,

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Leadership Publicity Government Journalism 111

Deirdre Breakenridge

SEPTEMBER 9, 2019

Financial performance should not be the only measure of success. As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits. I LIKE a leader who …” Speaks up more and shows a lot of corporate activism.

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Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

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PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. Important professional organizations and groundbreaking degree programs were created.

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Survey Ethics Leadership Financial 114

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Keep it ethical. To foster and strengthen these relationships, always do your work ethically. The webinar is available for free to PRSA members.

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Storytelling Media Nonprofit Government 163

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Gigantic multi-national and trans-national corporations have no respect for borders or governments. We can use it to measure and evaluate our success.

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Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

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Marketing Content Marketing Data Social Media 187

Maxim Behar

JULY 2, 2023

He travels a lot and often speaks in front of world leaders, audiences, practitioners, students, and opinion makers on Leadership, Modern Public Relations, and Social Media topics. In my experience, learning that you might be an excellent professional, but you can also have some problems with ethics.

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Critical Mention

AUGUST 26, 2018

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. meaning diversity, advocacy, technology and ethics. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership.

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Interviews Ethics Conference Leadership 79

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

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PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. The next step is then putting the remedial measures in place, in the event that similar incidents occur in the future.

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Crisis Exercises Crisis Communications Reputation 152

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” SimilarWeb) (48%).

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Survey Marketing B2B Study 174

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

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Government Education Print Ethics 103

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Leadership and differentiation: How can you use tools for competitive advantage? That must change.

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PRSay

MARCH 14, 2017

It is the difference between the outdoor temperature that is scientifically measured and what we feel or experience because of the cooling effect of wind. Finally, we should hold accountable any individual, corporation or government that engages in deceptive practices. Emmanuel Tchividjian is the ethics officer at Ruder Finn.

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Ethics Government Writing Corporate 95

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards.

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Publicity Government Guidelines Facebook 128

Waxing UnLyrical

NOVEMBER 9, 2015

Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. Couch Control: Measurement Therapy for PR Pros. Its effects are cultivated, complex and cumulative. Based in the Washington, D.C.,

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Conference Internal International Leadership 40

Melissa Agnes

OCTOBER 21, 2014

Read: How to Position Your Organization as the Voice of Credibility, Trust and Leadership. Focus on strengthening / rebuilding the invaluable relationship you share with your stakeholders. Meeting the demands and pressure of real-time communication.

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Crisis Crisis Management How To Viral 100

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

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Interviews Publicity Technology Social Media 98

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 15) Ethics in PR revisited.

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Social Media Marketing Media Creativity 90

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. PRNEWS Blog.

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Blogging Education Resources Creativity 68

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Dr Kevin Ruck.

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Training Ethics Data Analysis 65

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. So 6 Bulgarian companies got their business ethics standard. Maxim: Rather, I think leadership should be horizontal.

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Newspapers Meeting Ethics Social Media 59

PRSay

SEPTEMBER 12, 2016

And it fills me with pride, Dave, to see how you have ascended to a position of leadership in this industry that we all love so much. Page Society — to enrich and advance the leadership role of communicators — has never been more relevant. Page Society Hall of Fame on Sunday, Sept. Dave is a Ketchum alum.

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Stuart Bruce

MARCH 19, 2015

It’s thought-provoking, exhilarating and infuriating in equal measure. From these changes and the wealth of evidence he presents Robert draws the conclusion that PR is dead and should be replaced with a new concept of public leadership. You tell the truth, not just because telling the truth is the ethical thing to do.

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Publicity Reputation Corporate Leadership 60

Waxing UnLyrical

FEBRUARY 27, 2015

And that’s fine, except you’re not going to get much out of it in terms of community building, thought leadership, etc. As Rutledge points out, “Part of the social media ethic is to interact with fans, which means reading everything everyone sends you so you can respond to them. How to use social media (not).

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Social Media How To Media Twitter 40

Prohibition

DECEMBER 13, 2021

Or it could be a production, financial or management failure that causes a corporate crisis for your business. For example, a cyberattack might halt corporate activities and make them impossible to resume. Financial crises caused by high-level market manipulation and logistic mishaps may also cause a major corporate crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. Engagement with news brands online is messy and tricky to measure.

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Media Relations Media Print Newspapers 115

Maxim Behar

MAY 31, 2021

If we maintain a social media profile on behalf of our client, we cannot go to our client every 2 minutes to ask him or her, or the corporate advisors, or the CEO what to post on the social media and how to react to a negative opinion. It is very important to know how to change the leadership and how to bring new elements.

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Newspapers Social Media Ethics Travel 52

PR Conversations

MARCH 15, 2016

PR nirvana is where the organisations listen better and communicators measure more. more ethical colleagues. During his many years of political leadership (1978-1992) he had a number of faces, but was above all the architect of economic reforms that lifted hundreds of millions of Chinese citizens out of poverty.

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Newspapers Leadership Analytics Journalism 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Return of increased PR budgets.”

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