Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. This has certainly helped us stay funded and keep the right conversations going across our entire organization.” ~ Lona Therrien, Sr Director, Global Corporate Communications, Mimecast.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives.

Conference 256

Conference Content Marketing Marketing Internal 256

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

MAY 29, 2018

5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. Also see these related posts: Is Media Relations Getting Harder? It needs to be authentic.”.

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

JUNE 25, 2020

Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

APRIL 2, 2024

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Users can track and share media mentions on the go.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals. Nonexistent or outdated crisis communications planning.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Sword and the Script

AUGUST 1, 2022

Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. More and more crisis communication events that interrupt the general flow of work in our area. Most common comms measurement methods. Blog: The Media Relations Struggle is Real; Experts Describe What it May Mean for PR.

Survey 130

Survey Communications Measurement Internal 130

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. The company works with adtech networks to do for media coverage what adtech is doing for advertising. Even surveys don’t really cut it.

Publicity 90

Publicity Media Advertising Advertising 90

Doctor Spin

FEBRUARY 14, 2024

It also involves crisis communication to mitigate damage to the company’s reputation. Marketing: Marketing utilises advertising (both traditional and digital), sales promotions, direct marketing, social media, and product placement to reach its target audience. However, public relations has such know-how.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Reputation Us

JULY 8, 2019

QUESTIONS : Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you important? Corporate reputation is now a strategic intangible asset that affects an organization’s: Financials. Corporate value. Performance.

Reputation 133

Reputation Corporate Financial Employee 133

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions. Support for the transaction was also provided by Main Street Capital Corporation and Stellus Capital Management.

Technology 78

Technology Financial Corporate Reputation 78

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What is your secret to Public Relations and media relations success?

Automotive 245

Automotive Resources Strategy Consumer 245

Doctor Spin

JUNE 29, 2022

Example: An organisation faces a severe crisis, but the PR function manages the situation perfectly and minimises the loss of a) net income and b) brand value. To calculate the value of the investment, we must know how severe the crisis would’ve impacted the organisation without the PR investment.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

JUNE 30, 2020

However, in times of business stress and crisis, PR will find itself working more closely with executive leaders. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. Separate in large organizations. Unbundle PR.

Report 118

Report Publicity Survey B2B 118

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

FEBRUARY 17, 2021

Today we’re reviewing the next steps after choosing an agency partner: onboarding your account team, establishing the optimal scope and budget, setting goals, measuring and reporting on KPIs, and creating structures for an ongoing review and planning cycle. media relations, crisis management, social media, etc.)

Agency 51

Agency Measurement Resources Report 51

Critical Mention

NOVEMBER 17, 2021

NEW YORK — Critical Mention — the leading earned media platform — today announced a new partnership with Podchaser that will enhance Critical Mention’s podcast monitoring service. The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting.

Analytics 126

Analytics Radio Television Measurement 126

Stuart Bruce

NOVEMBER 27, 2015

Growth will therefore come from PR strategy, reputation management, crisis communications, CSR, stakeholder relations, corporate communications, public affairs, digital and social media, corporate governance, PR measurement and evaluation, international media relations and mobile.

Mobile 60

Mobile Public Affairs Government Local 60

Sword and the Script

DECEMBER 31, 2016

In fact, time-on-page grew by 16% this year, which I’ve come to believe is a useful measure of quality. 4) Media Relations: Proven Ways to Get More Out of It. 6) Survey says PR Best Positioned to Manage Corporate Social Media. Social media fit well in the PR workflow, though a digital skills gap remains.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Prohibition

AUGUST 4, 2021

Public relations campaigns are designed to achieve a specific goal by utilising different strategies, tactics, and activities. PR activities range from media relations engaging with the press, publications, crisis management, online PR using content marketing and social media marketing. Owned Media.

Reputation 62

Reputation Brand Branding SEO 62

5W PR

MARCH 19, 2020

A solid public relations strategy or campaign involves a plan that always includes an analysis of the market and the target audience, as well as the key messages and tactics. Returns on Impressions, Media Impact, Target Investment or Earned Media. Measuring Social Media Impact. Surveys and Focus Groups.

Publicity 97

Publicity Survey Measurement Groups 97

Critical Mention

AUGUST 7, 2020

It is also another important milestone in our growth as a company and the evolution of our Earned Media Suite.” . Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. That is how large our contribution is.

Leadership 111

Leadership Publicity Government Journalism 111

Critical Mention

JULY 15, 2020

I know our customers will love the Media Contact Database and I am thrilled about where this exciting release positions Critical Mention in the earned media marketplace moving forward.”. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. To do that, I need to backtrack a little.

Ethics 75

Ethics Community Internal International 75