Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Fear will be your downfall, not social media. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Onclusive

JUNE 15, 2022

Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr. Director, Global Corporate Communications, Mimecast. We invest a lot in earned media because this is precisely how you build trust and corporate.

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. Tip 1: Live your values. Tip 5: Keep the team on-message.

Corporate 100

Corporate Crisis Management Crisis Government 100

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It’s even more important to connect with customers about intangibles – what a business values and prioritizes as employers and corporate citizens. Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Presspage

FEBRUARY 8, 2021

The presentation reviewed a systematic --and hands-on-- approach to a seamless and smarter crisis management, specified per phase: Pre-crisi s: How to prepare your online newsroom for when the unexpected happens. During : How to systematically use your newsroom and leverage social channels to get the message out.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Communications Conversations

MARCH 6, 2018

As a hiring manager. And, a social media thought leader here in the Twin Cities. First, tell us a little about your role at Cargill as the global social media lead. In short, when it comes to social media at Cargill, the mouse stops here. As a leader. What does that entail? It is a business tool.

Social Media 102

Social Media Media Corporate Resources 102

Presspage

FEBRUARY 8, 2021

The presentation reviewed a systematic --and hands-on-- approach to seamless, smarter crisis management, specified per phase: Pre-crisi s: How to prepare your online newsroom for when the unexpected happens. During : How to systematically use your newsroom and leverage social channels to get the message out.

Crisis 78

Crisis Crisis Management Reputation SEO 78

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

NewsWhip

MARCH 27, 2023

Leaders are consumers too, and they are likely to be reading the news beyond what the comms team is sending to them — sometimes it’s necessary to give them the toplines and sometimes a deeper briefing is needed, but generally the more specific a topic the more likely that leadership is to want to comment.

Data 148

Data Crisis Corporate Crisis Management 148

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Reputation Us

DECEMBER 2, 2021

Numerous corporate scandals in the past decade illustrate just how unaware boards of directors can be about their companies’ deeply rooted problems. If you are on a board, you may believe the primary responsibility for safeguarding your company’s reputation lies with your management. Obliviousness is not without its costs.

Reputation 88

Reputation Crisis Government Corporate 88

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. Organizations are only as strong as how they respond in moments of crisis. Build the camaraderie needed to face crises.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

5W PR

JUNE 22, 2020

Whenever a PR crisis is happening with an organization, everything is disrupted. The reason behind the crisis is not important at this step – but oftentimes, brands and corporations tend to underestimate how long residual threats can last once a crisis is over. Tips for Post-PR Crisis Management. ?

Crisis 88

Crisis Communications Crisis Communications Crisis Management 88

Reputation Us

OCTOBER 4, 2021

With 24-hour news and instantaneous social media, it’s hard to remain neutral. Is it even possible to remain apolitical on topics like pandemic considerations, social justice or climate change? This can create a crisis management situation. As a result, employees are now more vocal about corporate responsibility.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

With 24-hour news and instantaneous social media, it’s hard to remain neutral. Is it even possible to remain apolitical on topics like pandemic considerations, social justice or climate change? This can create a crisis management situation. As a result, employees are now more vocal about corporate responsibility.

Reputation 78

Reputation Crisis Management Employee Government 78

Prohibition

DECEMBER 9, 2021

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. And not every company has an appropriate response to that specific crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Melissa Agnes

JULY 19, 2016

Live-streaming is an emerging reality that you should be addressing and incorporating into your crisis preparedness program. It’s no secret that social media and mobile technology have changed the landscape for crisis management. Can live-streaming be leveraged to your crisis management advantage?

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is important to remember that what people find when they search for you online and what other people say about you in the press, social media, online forums, profiles, videos, and images have an enormous influence on how they perceive you.

Reputation 118

Reputation Google Crisis Management Engineering 118

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 175

Report Company Government Conference 175

Melissa Agnes

MARCH 13, 2014

The airline has activated a dark website which is the best strategy for them as a crisis communications home base. Their use of social media throughout the crisis. Social media provides an easy way to subscribe and monitor for news and updates in real-time. These updates are honest, sincere and to the point.

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

PR News

JUNE 26, 2016

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. Which is to say: you still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have… Continued.

Leadership 90

Leadership Communications Blogging Brand 90

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. 11 Steps to Effectively Managing a PR Crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

APRIL 7, 2020

Younger people rely almost evenly on social media (54 percent) and mainstream media (56 percent), while people ages 55 and older find mainstream media to be nearly three times more reliable than social media. Greg Beaubien is a frequent contributor to PRSA’s publications.

Crisis 151

Crisis Company Communications Government 151

Waxing UnLyrical

JULY 14, 2014

How Your Organization’s CEO Can Use Social Media for Thought Leadership. Why: Beth Kanter examines what nonprofits can do to cultivate a successful thought leadership campaigns for their CEOs, but this great post has lessons for for-profit leaders as well. The 5 Step Guide To Using Social Media in Crisis Management.

SMB 77

SMB Case Study Nonprofit Social Media 77

Melissa Agnes

FEBRUARY 3, 2015

You wanna know what real crisis communication pros do? They understand that crisis prevention is the best form of crisis management. Building a corporate culture that instinctively sees opportunity from every risk, and empowering your frontline (and entire team) to act on the opportunities in real-time.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

PRSay

AUGUST 31, 2021

Negativity bias might also explain why negative emotions spur people to action on social media and elsewhere. When we’re criticized on social media or by the press, we might be tempted to fire back with our side of the story or to capitulate to critics. Without those facts, emotions can overtake our brains.

Crisis 166

Crisis Crisis Communications Nonprofit Social Media 166

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape.

Technology 125

Technology Television Analytics Radio 125

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public.

Interviews 100

Interviews Publicity Technology Social Media 100

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

PRSay

MARCH 6, 2020

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

Communications 212

Communications Employee Crisis Policies 212

Doctor Spin

APRIL 5, 2023

By sharing stories, insights, and industry news with their customers through press releases , social media posts, and other PR tactics, small businesses can foster trust and loyalty among their customers. Improved crisis management —A solid PR strategy can help small businesses manage crises more effectively.

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

APRIL 5, 2023

By sharing stories, insights, and industry news with their customers through press releases , social media posts, and other PR tactics, B2B organisations can foster trust and loyalty among their customers. Improved crisis management. A solid PR strategy can help a B2B organisation manage crises more effectively.

B2B 52

B2B Strategy eBook Small Business 52

Waxing UnLyrical

MARCH 13, 2013

When I talk about value, I don’t mean necessarily mean huge numbers of new business inquiries immediately (though those would be nice, and almost all the speaking I do does ultimately result in those, or in thought leadership positioning, or both). Here’s how it’s billed: Social media in a crisis.

Conference 103

Conference Social Media Crisis Crisis Management 103