PRSay

JULY 1, 2022

When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist. About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020.

Handbook 190

Handbook Publicity Newspapers Television 190

Reputation Us

NOVEMBER 15, 2021

Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Such policies are not without a high price.

Insurance 97

Insurance Insurance Exercises Reputation 97

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buchanan PR

JUNE 6, 2023

PHILADELPHIA (June 6, 2023) – Buchanan Public Relations LLC, a full-service public relations, digital, and crisis communications firm in Bryn Mawr, Pennsylvania announced today it has hired Lauren Scully as an Account Coordinator. Its clients include large corporations as well as leading non-profits.

Publicity 52

Publicity Crisis Communications Policies Crisis 52

David PR Group

MAY 31, 2017

and comedienne Kathy Griffin loses her job over a photo depicting the same president beheaded, it makes me wonder if either has even heard of social media policies. Before jumping to the corporate world, here are a few personal tips when it comes to communicating in modern times. Don’t drink and dial (or tweet or text or snap.)

Policies 71

Policies Social Media Media Privacy 71

ImPRessions - Crenshaw Communications

MAY 8, 2018

Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. Similarly, corporate reputation is no longer an abstract concern for businesses; today, it’s likely to impact their market cap. “Honesty is the best policy.” Sit up straight.

Corporate 195

Corporate Training Reputation Media Training 195

Presspage

JUNE 16, 2023

By analyzing vast amounts of data, such as financial reports, market trends, and news articles, AI can provide IROs with valuable information and recommendations for crafting engaging and informative press releases. After all, corporate communications is no longer about sending press releases.

Financial 78

Financial System Ethics Data 78

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” “Reputation management and crisis communications is something our firm is continually engaged in. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S. CRISIS LESSON #7: CORPORATE SHOULD PROTECT ITS BRAND AT THE LOCAL LEVEL.

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Crimson Tide (1995) — Crisis Planning. Plus, communications technology plays a crucial role in the plot.

Tools 170

Tools Government Crisis Public Affairs 170

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Communicators need to learn more about the work and entertainment habits of rural Americans. 3 Ways to Maintain Control of Your Corporate Social Media. During the Oct.

Social Media 117

Social Media Conference Media Corporate 117

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes. As of this post, it has reclaimed $134B in lost market value. The initial communication demonstrates emotional intelligence in the wake of a truly terrible accident.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

JUNE 3, 2020

Review your policies. Act on your policies. If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. to push real-time, actionable alerts to market-moving news as it breaks. Tell them what you saw, what you think and how you feel.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Landis PR

OCTOBER 11, 2023

Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)

Communications 64

Communications Conference Policies Internal 64

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 124

Communications Crisis Internal International 124

MaccaPR

AUGUST 8, 2018

Media agency Initiative, advertising agency Fallon, creative agency Laundry Service and PR firm Olson Engage all resigned Papa John’s, an extraordinary situation in our marketing world. As a result, Schnatter’s face was pulled from all Papa John’s signage and other marketing materials.

Crisis 63

Crisis Marketing Training Employee 63

Prohibition

DECEMBER 9, 2021

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. But unfortunately a crisis can strike at any time.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Landis PR

OCTOBER 11, 2023

Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)

Communications 52

Communications Conference Policies Internal 52

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. 11 Steps to Effectively Managing a PR Crisis. The PR crisis team should consist of.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. Developing social media marketing policies. Another part of professional development is about growth in strategic communications.

Infographics 63

Infographics Corporate Policies Reputation 63

Cision

APRIL 5, 2017

As marketers, we typically stay away from touchy political issues. Marketers shouldn’t be afraid of dealing with real news. We need to look at history and how anger has changed the markets. Katrina Craigwell: As marketers, we seek to attract attention and we hope we’re pushing ourselves to earn that attention.

Report 225

Report Media Advertising Advertising 225

5W PR

APRIL 13, 2020

After identifying all the opportunities, contact the editor to confirm any policies or specifications regarding the piece. It’s important to look for publications that are relevant to whatever the byline is discussing, as pairing articles on interesting alcoholic cocktails with healthy lifestyle outlets is not a good idea or a good look.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Prohibition

DECEMBER 13, 2021

Once this is understood, a crisis plan can be developed to deal with the crisis. This crisis plan should be based on a comprehensive business risk assessment and should be aligned with the business strategy and other company policies. A crisis plan should be developed and implemented immediately.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 7, 2022

You want to take immediate action but make sure that your long-term goals aren’t set back by the short-term crisis. How important is crisis management? The first rule of crisis communication is to acknowledge the problem as quickly as possible. Establish lines of communication with key stakeholders.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62