Newsfile

OCTOBER 24, 2023

This means that avoiding PR communication mistakes is probably high on your list of priorities. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Sword and the Script Media can help with B2B marketing, PR and social media.

Reddit 177

Reddit Software B2B Technology 177

5W PR

OCTOBER 18, 2023

Clearly disclose any financial relationships with endorsers. Crisis communication plan Develop a robust crisis communication plan to address miscommunications promptly. Monitoring and engagement Monitor social media channels for discussions about the brand.

Brand 78

Brand Branding Crisis Communications Healthcare 78

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. Tip 1: Live your values. Tip 5: Keep the team on-message.

Corporate 100

Corporate Crisis Management Crisis Government 100

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Increase word-of-mouth by creating social objects.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

MARCH 21, 2023

The banking community has some unique dynamics… Scar tissue. The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. They didn’t trust the bank.

Banking 81

Banking Financial B2B Web 81

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 173

Report Company Government Conference 173

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. What’s more, given that social media may post a damaging story instantly, your business may find itself scrambling to perform damage control. Today, most corporations value brand and reputation ahead of property, plants and equipment.”.

Insurance 97

Insurance Insurance Exercises Reputation 97

Deirdre Breakenridge

APRIL 17, 2017

This may be the result of taking on a new job or working on the launch of a new campaign or learning the fineries of Social Media. Prior to founding CommunicationsMatch, Locke held senior corporate communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank and founded communications consultancies. .

Measurement 247

Measurement Communications Banking Crisis Communications 247

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. A “future crisis” team anticipates the fallout of the crisis for the credit union, employees and members.

Crisis 78

Crisis Financial Banking Crisis Management 78

Stuart Bruce

JANUARY 7, 2016

Reporting on the research The Telegraph claims this means that, including the UK’s biggest firms, the total value of corporate reputation for all UK-listed companies topped £1.7 Other recent high-profile crises that have damaged corporate reputations include cyber attacks on TalkTalk and Ashley Madison.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Prohibition

JANUARY 7, 2022

Customer incident: If you have experienced an incident where one of your customers was injured by one of your products or services, this could be considered a crisis for your business. The best way to keep a personnel crisis from going out of hand is to implement a crisis prevention process that enables early intervention.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. The second step is to manage the crisis. The third step is to recover from the crisis. Financial crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. When I started my first communications agency, people asked me for my “elevator speech.” Guest Post by Simon Erskine Locke.

Brand 74

Brand Branding Banking Financial 74

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. 11 Steps to Effectively Managing a PR Crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners.

Government 103

Government Education Print Ethics 103

MaccaPR

OCTOBER 28, 2014

Since that time, he’s published several books including “Customer Service: New Rules for a Social Media World” and “ Zombie Loyalists: Using Great Service to Create Rabid Fans. " He has spoken to audiences in 22 countries on social media, publicity and marketing. Source: Amazon ). One example?

Interviews 54

Interviews Financial Social Media Crisis 54

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. It’s the distance between declared and lived values that form the legitimacy gap and it is this space that the rapier of social media (and other media and forums) constantly probes and holds to account.

Leadership 111

Leadership Publicity Government Journalism 111

Burrelles Fresh Ideas

OCTOBER 17, 2023

Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 111

Education Employee Measurement Agency 111

Sword and the Script

DECEMBER 26, 2023

.” ~ Morgan McLintic , CEO, Firebrand Communications 6. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Continued consolidation of media outlets. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

Writing 194

Writing Communications Marketing B2B 194

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media.

Social Media 68

Social Media Media Customer Service Corporate 68

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Doctor Spin

DECEMBER 21, 2023

The best practice would be to provide the news media with perfectly balanced information. Corporational Determinism—The New Paradigm for Product Launching. What is usually included in a media kit? Pro tip: Media kits are not just for promotion; they are also prepared for crisis communications. media buyers).

Media 52

Media Wikipedia Product Launch Journalism 52

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 In those financial circles for the audience of investors that SSGA cared about, you have to be heroic – and 'Fearless Girl' transformed that client into heroes.”.

Marketing 76

Marketing Consumer Measurement Viral 76

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Many studies show that CSR initiatives have a positive impact on financial returns. Prepare in advance for crisis.

Media Relations 120

Media Relations Trends Media Corporate 120

NewsWhip

MAY 26, 2020

AQ: Clyde Group is run conservatively from a financial standpoint, so we’re very selective about the services and vendors that we invest in. AQ: Our work is pretty evenly split between corporate communications, public affairs, and crisis communications, and I would argue that data and metrics are equally important in all of them.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. United isn’t the only company to feel the financial impact of a scandal like this. The Financial Cost of a Bad Customer Experience. It often takes decades to build a strong, respected brand.

Airlines 87

Airlines Financial Film Viral 87

Reputation Us

JANUARY 4, 2016

Streams of patient data were exfiltrated from the corporate networks into dark corners of the Internet. Strategy #2: Have a Crisis Communications Plan that Includes Social Media. A tailored crisis communications plan can help facilitate this, while protecting your organization’s reputation.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. If you are sceptical it’s not just me saying this.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

PR Conversations

OCTOBER 9, 2015

More recent ones show the effect of technological innovations, (including emergence of social media), that have increased the global reach and potential magnitude of many crisis situations. These all support the argument by Coombs and Holladay that “globalisation increases an organisation’s vulnerability to crisis.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40