Stuart Bruce

OCTOBER 20, 2015

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. Jay Carney, Amazon’s Senior Vice President for Corporate Affairs, used a self-published article on Medium to rebut a critical New York Times article and attack its credibility.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

PRSay

JULY 1, 2022

When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then.

Handbook 190

Handbook Publicity Newspapers Television 190

5W PR

FEBRUARY 12, 2024

Instead, it involves precisely targeting specific platforms and communities where the target customers gather. It requires collaborating with SEO experts to incorporate relevant keywords into narratives, making the brand more discoverable by search engines, and directing interested individuals to the company’s website.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Melissa Agnes

AUGUST 8, 2014

Making The Case for Excluding Jargon From Crisis Communication. Teaching Crisis Communication: Embracing the Research to Practice Model. This week’s episode of The Crisis Intelligence Podcast. Crisis Management Tactic: Updates on Updates – by @bernsteincrisis. Listen here!

Crisis Management 205

Crisis Management Crisis Communications Crisis Hotels 205

Stern + Associates

JULY 21, 2023

A good social media PR strategy can greatly help with crisis communications and influencer marketing efforts. They also enhance the discoverability of the release across social media and search engines. They comprise specific information that holds value beyond disseminating news about the brand and its products or services.

Digital PR 62

Digital PR SEO Engineering Social Media 62

PRSay

MAY 16, 2018

While the PRSA MBA/Business Program is currently focused on partnering with business schools, the need for strategic communications also affects CEOs, chief information officers, chief financial officers, engineers, cyber chiefs, medical doctors and other corporate and nonprofit leaders. But content variety remains.”.

Communications 117

Communications Public Affairs Crisis Communications Reputation 117

Doctor Spin

FEBRUARY 15, 2024

Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e using communicative means to achieve adversarial objectives). Communications can also pertain to the fields of study and professional practice that deal with these systems, including engineering, technology management, and information theory.

Communications 52

Communications eBook System Corporate 52

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. When to send a cease and desist letter and when not to; how and when to get a court order to have the search engines remove the content; etc.)?

Crisis 203

Crisis How To Exercises System 203

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Just because people may vent and lash out against your organization is not a reason to hide and refuse to communicate on the channels that demand communication these days.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. They might not know what their options are yet or even have a clear idea in mind, but if you want them to choose your service over another, social, search engines need to media need be part of the equation from day one!

Reputation 62

Reputation Company Engineering Banking 62

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. When to send a cease and desist letter and when not to; how and when to get a court order to have the search engines remove the content; etc.)?

Crisis 100

Crisis How To Crisis Management Exercises 100

Melissa Agnes

FEBRUARY 24, 2015

To challenge delegates to embark upon the day before them with the goal of seeking opportunities to leverage the advantages that this digital landscape provides, rather than simply looking for ways to react or respond in a crisis. It’s the engine that drives it. Make minimizing your risk part of your corporate culture.

Social Media 113

Social Media Viral Crisis Management How To 113

Sword and the Script

MAY 17, 2016

The survey matches my own experience and I believe represents a substantial evolution to the classic corporate media relations program. I had a special epiphany that day: the soft and subtle pitch of content marketing created media relations opportunities beyond the conventions of crisis communications and newsjacking.

Survey 65

Survey Report Content Marketing Pitching 65

Reputation Us

JANUARY 4, 2016

Generally an attacker asked for, and was granted, access through social engineering. Streams of patient data were exfiltrated from the corporate networks into dark corners of the Internet. Strategy #2: Have a Crisis Communications Plan that Includes Social Media. Anthem and others were victims of identical methods.)

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Sword and the Script

SEPTEMBER 23, 2014

In September, Urban Outfitters engineered a single vintage and bloody Kent State sweatshirt for sale. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. PR crisis communications marketing outrage PR crisis' It’s become a favorite tactic of some apparel brands.

Company 110

Company Apparel Airlines Crisis Communications 110

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Your mobile phone is engineered to making you want to check it compulsively.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Landis PR

DECEMBER 4, 2023

Even with prompt engineering, much of the content is still largely generic and devoid of emotional marketing value. While I certainly don’t doubt the future potential of generative AI for content creation, it is still in the very early stages of development and is more about experimentation at this point.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Doctor Spin

MARCH 19, 2023

In that case, the PR team may measure the number of media mentions, social media engagement, website traffic, and search engine rankings. By being proactive, PR professionals can also identify potential issues or risks and develop a crisis communication plan to mitigate any negative impact.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Ishmael's Corner

AUGUST 15, 2016

Techniques For Effective Business Communications. When months of investigative reporting by The New York Times produced the story, “How Think Tanks Amplify Corporate America’s Influence“ and the companion piece, “Think Tank Scholar or Corporate Consultant? It Depends on the Day,” I wondered how Brookings would respond.

Storytelling 60

Storytelling Corporate Report Communications 60

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. Communication officers constantly analyze effectiveness of their smm efforts and improve initial strategies based on the acquired knowledge.

Infographics 63

Infographics Corporate Policies Reputation 63

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Each corporate PRCA member will be expected to engage with a local school each year. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets.

Writing 198

Writing Communications Marketing B2B 198