Corporate Creativity Enterprise Leadership 
Sword and the Script
APRIL 20, 2021
True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The text was stiff and corporate.
ImPRessions - Crenshaw Communications
OCTOBER 11, 2018
Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. This type of creative, highly effective activity makes a splash.
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PRSay
AUGUST 16, 2022
While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks. Gifts for Good is a certified B Corporation with a mission to empower the world to help people and the planet through gift-giving. . • RunSignUp. Gifts for Good.
ImPRessions - Crenshaw Communications
MAY 22, 2017
Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Looking to buy enterprise software? Promoting leadership. Creating depth of message. Some products are complicated. How about a new car?
wiredPRworks
AUGUST 2, 2016
Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. It all goes back to being a values-driven enterprise. The Digital Transformation of the Modern Corporation.
Communications Conversations
OCTOBER 31, 2019
followers and the other is the CEO of a much smaller, more nimble enterprise and has 378,000+ followers. Other times she talks about leadership. It’s free or corporate jargon. She writes like a human being–not a robotic corporate executive. For reference, Mary Barra (remember she has 1.2 61 comments.
Waxing UnLyrical
MAY 3, 2018
You see, what I had discovered was that the senior leadership of the company was so focused on the “30,000-foot” view that they had lost the ability to see the value of the grassroots approach. Image: rawpixel.com via Unsplash , Creative Commons CC0. I kept the job. The same holds true for personal careers.
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