This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]
Sword and the Script
FEBRUARY 2, 2022
It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Case in point? PR tech mentions.
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