Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Marketing can also involve market research, product development, and branding.

Interviews 100

Interviews Publicity Technology Social Media 100

Cision

MAY 31, 2016

In this interview, Beth discusses the challenges life science companies face, the importance of reputation management and how to share knowledge and gain the interest of your audience through integrated communication. What role does reputation management play for health and biotech brands? Rapid Fire Round.

Reputation 120

Reputation Newspapers Sports Travel 120

Flack's Revenge

DECEMBER 5, 2017

” Run an ad in a newspaper and it needs to be labeled as an ad. With my “journalist” hat on I find the proliferation of these types of sources to be troubling and misleading–they appear to the casual observer to represent well-reported and edited pieces appearing in reputable media outlets.

Pitching 174

Pitching Journalism Video Advertising 174

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. Sentiment analysis can save a business with a bad reputation by indicating customer dissatisfaction within online news. Many communications strategies can lead to business success.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

JANUARY 22, 2019

Eventually, I learned to spell “writer” and I became a writer, journalist, editor, and (when the Internet happened) a content publisher. I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Critical Mention

NOVEMBER 22, 2019

It can also be seen as word-of-mouth marketing or free advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Good or bad, every mention is an opportunity to shape your brand’s reputation.

Radio 104

Radio Media Newspapers Sports 104

Cision

JUNE 14, 2016

” “New Facebook” alerts me to new features on the platform, usually from highly reputable sources (I mention this because new Facebook features tend to incite a lot of interest). Where Talkwalker Alerts differs from Google Alerts is that the results are often from less reputable sources than Google Alerts.

Google 120

Google Newspapers Trends Print 120

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. When we’d finished touring TV studios in London and the dust had settled, I grabbed five minutes to speak with client’s marketing manager.

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

MARCH 29, 2016

Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business. At the mere age of 14, Mr. Uslan “vowed” to one day redeem this humiliation and Batman’s reputation. by Frank Strong. PR is a long term strategy. ” and “Wham!”

Television 60

Television Course Newspapers Reputation 60

Sword and the Script

MAY 31, 2016

How often should a business publish content in order to achieve a level of effectiveness in content marketing ? More than anything else, consistency is the single most valuable attribute in content marketing. But We Produce a lot of Content. 5 Big Ideas on Content Marketing Consistency .

Content Marketing 60

Content Marketing Marketing Newspapers Web 60

Sword and the Script

DECEMBER 20, 2022

Pay to pay, content grows; influencer marketing cools. “I a) Many community newspapers going away and hopefully still being available in some kind of online format. c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. SimilarWeb) (48%).

Survey 178

Survey Marketing B2B Study 178

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 65

Publicity Small Business Advertising Advertising 65

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. ” I’ve been surprised by how similar content marketing is to journalism. For the brands that think they don’t need the press, I will say this: owned and paid media can only take your reputation so far. I know, I know, I’m not breaking news here. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

Stuart Bruce

OCTOBER 30, 2014

We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. But many companies jumping on the content marketing band wagon get it spectacularly wrong. Public relations is about reputation – the result of what you do, what you say and what others say about you.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Flatiron Communications

JANUARY 12, 2017

I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump? I haven’t seen much from PRSA on Team Trump’s disregard for the ethical guidelines that have buoyed the PR profession’s reputation all these years. Content Marketing Is So Last Year (January 2016).

Journalism 28

Journalism Guidelines Government Training 28