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Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. The video quickly went viral, racking up over 1 million views the first day alone. Content Marketing' They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Let me tell you about one such story.

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. What does your audience want to hear?

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Master Multimedia Storytelling With a Free E-Book!

Cision

From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. Before publishing the content, make sure to write a description that will attract searchers and let them see at a glance what the content is about.

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5 Ways To Nail Your Brand Story

ImPRessions - Crenshaw Communications

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. It’s not about you. Make them see it.

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How to Leverage Emotions to Boost Digital PR

Cision

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. He specializes in SEO and Content Marketing activities.