Content Marketing Journalism Leadership White Paper 
ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism.
Sword and the Script
JULY 24, 2018
There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.
Sword and the Script
FEBRUARY 16, 2021
Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Keep your content marketing separate and distinct. Invest in quality content.
Beyond PR
MARCH 6, 2018
The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?
Sword and the Script
JANUARY 3, 2017
Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. 4) What is your assessment of this trend toward content marketing ? “In In one sense, it’s not new.
Sword and the Script
MARCH 10, 2019
Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. “It’s content marketing (64%).
ImPRessions - Crenshaw Communications
JUNE 21, 2018
Yet it can yield real insights for inclusion in a thought leadership program for key executives. In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one.
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