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8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success? The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Invest In a Motivating Storyteller.

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What to Know Before Creating a Content Marketing Strategy

Cision

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Announcing PR Daily’s 2018 Content Marketing Awards finalists

PR Daily

Storytelling is the most valuable skill a communicator can have today. The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success. PR Daily’s 2018 Content Marketing Awards was all about highlighting unique, powerful content. CONTENT MARKETING FOR THE PURPOSE OF …. CONTENT MARKETING ASSETS. Audio Storytelling.

How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Marketing? The new continuous storytelling cycle.

Infographic: How to measure social media success

PR Daily

Proving its power, however, continues to baffle many in the marketing world. To tie your online efforts to your organization’s profits and measure your return on investment, it’s essential to have a game plan in place. RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference.]. breaks down a four-step process for proving the influence of your online performance in its handy infographic.

Infographic: Do’s and don’ts for social media marketers

PR Daily

This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Know what success looks like for your campaign, and measure your progress. Don’t broadcast marketing drivel. Your audience gets enough of your marketing messages elsewhere. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Reaching out through your preferred platforms comes with plenty of risks.

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. To optimize the ROI on digital marketing spend, CEOs, CCOs, and CMOs need to invest in PRTech , in addition to MarTech. So what does digital marketing growth have to do with PR? PR and marketing convergence.

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

Marketing and advertising agencies are also jumping on the bandwagon, with some urging their cliients to pause their Facebook ads in July and issue statements that support the iniative. Facebook has responded to reporters and marketing partners by highlighting its focus in removing hate speech and misinformation on the platform, especially as the United States presidential election nears. MEASURED THOUGHTS. You can view the entire infographic here.

Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

MEASURED THOUGHTS. Databarracks created an infographic that showcases how to communicate during crises, which divides messages into six categories, then matches them to the proper spokesperson, audience, channel and format: Image courtesy of Databarracks.

Ready to craft a content strategy? Answer these questions first

PR Daily

Crafting a successful content strategy requires a comprehensive approach that’s flexible enough to adapt to your evolving needs. If you’re just starting out (or reworking your content strategy entirely), answer the questions below with your team: 1. Why are we creating content, and what are we hoping to accomplish? How will we know our content is on track to achieve our goals? What behaviors do we want our content to affect and influence?

AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

PR Daily

Are you using Snapchat in your social media and content strategies? Why it’s important: As more consumers turn to streaming content and video games, savvy communicators can take advantage of engagement opportunities by following the congresswoman’s lead. MEASURED THOUGHTS.

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

MEASURED THOUGHTS. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. However, in a time of political divide and high emotions around the world, PR and marketing pros should anticipate criticism and prepare to address it, whenever they share potentially controversial messages. Unilever changes youth-focused marketing policies.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. You’d be wise to consider that in your content strategies as you look to the future. MEASURED THOUGHTS.

Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section

PR Daily

A recent report by InfluencerDB reveals that average Instagram engagement (measured by an account’s “like follower ratio”) is declining, with engagement for those in the travel industry dropping 3.5% Related reading: Instagram enables marketers to boost influencers’ sponsored content. The tools are labeled as objectives to help marketers meet business goals. Related reading: How to use LinkedIn Groups to create marketing magic. MEASURED THOUGHTS.

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

MEASURED THOUGHTS. Red Website Design recently shared an infographic with 20 technical SEO tips to help you rank higher on Google, which includes making your website and content mobile-friendly and boosting loading speed. You can check out the entire infographic here.

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more. TSA shared an infographic using its organizations dogs, carry-on bags and more to demonstrate what six feet looks like: View this post on Instagram. The content can serve as a reminder that even serious information can be infused with humor, where appropriate. MEASURED THOUGHTS.

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more. ” MEASURED THOUGHTS .

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Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

Why it’s important: Playing off current trends and holidays has long been a PR and marketing practice, but take care when you reference COVID-19. MEASURED THOUGHTS. Reporting platform AgencyAnalytics recently published a guide for content sizes across social media platforms.

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more. MEASURED THOUGHTS. You can view the entire infographic here.

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

The flowchart and Venn diagram are just two ways you can offer marketing messages in more fun and shareable ways. Have you used charts, infographics or diagrams to highlight a value proposition or engage with social media fans? MEASURED THOUGHTS.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

It’s a fun way to encourage engagement with social media users without shouting PR or marketing messages. Though the tool is currently useful for large organizations, communicators of all-size organizations can use this as a reminder to revisit email etiquette and policies within their onboarding and employee communications content. MEASURED THOUGHTS. The good news for PR and marketing pros is that only 4% of consumers think organizations should stop advertising.

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

If you can, display the information visually: Several news media outlets are sharing an infographic the CDC created for “No-Shave November” in 2017. MEASURED THOUGHTS. Our primary concern is the health and safety of our employees and we are taking precautionary measures to reduce their risk of exposure. CNBC reported : The move comes during a week that has seen a market selloff amid fears about the virus.

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Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

Wright will be responsible for leading the organization’s business divisions, including operations, finance, sales, and marketing. Amtrak’s showcases its employees’ face masks and gloves to underline its safety measures. MEASURED THOUGHTS .

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more. This means marketers and communicators will have new ways to engage consumers on their channels. Why you should care: Engagement is the holy grail of social media marketing, and offering an interactive experience to users could be a game changer in establishing sustained connections with online visitors. MEASURED THOUGHTS.

Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Yahoo Finance reported : Lynch is credited with creating the “We Have the Meats” marketing campaign that has helped power a long stretch of sales growth for Inspire Brands-owned Arby’s. “It In a recent trial that ruled J&J violated Oklahoma’s public nuisance laws through its marketing tactics , the state’s attorney general, Mike Hunter, said the opioid crisis stands in contrast to the company’s image of being “a family company”—citing a well-known tagline. MEASURED THOUGHTS.

101 articles to help your 2017 PR, monitoring, and measurement planning

Media Bullseye

In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated and educated to achieve success. Luckily, these industries promote content production, which provides seemingly endless information about trends, capabilities, and new products. This post compiled 101 articles about PR, social media, and media monitoring/measurement to provide professionals with access to necessary, useful knowledge. Why Is PR Measurement So Important?

Boeing axes a top exec, REI takes a pass on Black Friday, and why it’s time to start using AI

PR Daily

Infographic: The benefits of purpose-driven marketing. MEASURED THOUGHTS. Why you should care: Inclusive marketing messages and communications campaigns that cater to diverse consumer segments not only stand to gain market share, but also a boost to reputation and consumer loyalty. Forever 21 files for bankruptcy, McDonald’s test meatless option, and email’s the go-to for ‘conversational marketing’.

3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics.

KFC ‘seasoned tickets’ sell out, Malibu Barbie as an Airbnb host, and the beer wars slosh on

PR Daily

Good morning, PR pros: A partnership promising to deliver chicken wings also delivered PR and marketing success. Infographic: How to improve the customer experience. MEASURED THOUGHTS. Images are the top content type on both Facebook and Instagram, taking up nearly 70% and nearly 74%, respectively. Video content is also growing, making up almost 17% of Facebook posts and almost 14% of Instagram content. market.

Robinhood scrambles after outage; Amazon, Walmart fight COVID-19 price hikes and bogus info; and it’s National Grammar Day

PR Daily

The factors included, among others, highly volatile and historic market conditions; record volume; and record account sign-ups. MEASURED THOUGHTS. Check out the infographic for more. In December, Tritton fired five executives : the company’s chief administrative officer, merchandising officer, digital officer, marketing officer and general counsel. Note that many she suggested are measurement related.).

Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs

PR Daily

Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more. Here’s what Valerie Barker Waller, chief marketing officer and senior vice president for Y-USA, had to say about the campaign in a conversation with PR Daily Editor Ted Kitterman. MEASURED THOUGHTS. These efforts are in addition to Lowe’s preventative measures and “$100 million commitment” in response to the pandemic.

Snap says ‘sorry’ for Juneteenth filter, AMC to require face coverings after all, and Patagonia joins Facebook boycott

PR Daily

As you create content and messages for a “return to normal,” consider ways you can infuse your messages with creativity where appropriate, such as infographics, poems or other content formats. We reviewed the Lens from the standpoint of Black creative content, made by and for Black people, so did not adequately consider how it would look when used by non-Black members of our community. MEASURED THOUGHTS. – Cory Bayers, Head of Marketing, Patagonia.

Hulu, Netflix and the BBC pull content with blackface, WestJet and Universal Orlando announce layoffs, and Caesars offers cash to wear face masks

PR Daily

Why it matters: Though critics have complained that the moves are “arbitrary” and don’t serve to stop systemic racism, organizations across industries are reevaluating their content, campaigns, and workforce makeup to identify changes that must be made. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. MEASURED THOUGHTS. You can view the entire infographic here. .

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Also: Influencer marketing’s effectiveness by generation, Arby’s pop-up sandwich store, Airbnb responds after tragic house party deaths, and more. Here are today’s top stories: Marketers serve up tweets on #NationalSandwichDay. Marketers who weren’t crowing about chicken took to Twitter to showcase examples of sandwiches within their brands. MEASURED THOUGHTS. Again, it’s not about the content of Blitzchung’s message.

Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

PR Daily

As you respond to questions and concerns, remember that not all content has to be lengthy or complicated. FREE DOWNLOAD: How to create content that converts leads into sales ]. How is your brand joining or avoiding the trend of nostalgic content during the COVID-19 crisis? John Hendl with Y&R PR shares his idea for content that can be at once old and new again in his op-ed about what he has termed “original nostalgia.”. MEASURED THOUGHTS.

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J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Infographic: How to get your message out on TikTok. MEASURED THOUGHTS. In a story for The New York Times , several market solutions that use AI to offer simultaneous transcripts of conversations, business meetings and more are generating interest in the business community. Think about cross-promoting your video content; if short videos do better on one platform, create short selections of your longer video to share and drive traffic back to your longer masterpiece.

NYT shakes up Opinion staff, journalists ready to travel, and black business leaders demand better crisis response

PR Daily

MEASURED THOUGHTS. To see all the insights, see the infographic below. The New York Times reported : “Most of these corporate statements were put together by the marketing team that was trying not to offend white customers and white employees,” said Dorothy A. Also: Elevator safety after COVID-19, Jeff Bezos’ Instagram strategy around BLM, Sonic’s apology for racial profiling, how orgs are talking about mental health, and more.

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

MEASURED THOUGHTS. The report suggests: Mobile-first storytelling in your stories ad creative is vital to driving even more campaign efficiency. The marketing stunt caused rumors to swirl, spiking conversation online and piquing users’ interest days before the reveal. Variety called it a “ masterful marketing stroke ,” especially considering that the game’s popularity has begun to wane. Infographic: Tips for creating social media conversations.