Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption. Try our services.

B2B 113

B2B Consumer Marketing Survey 113

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 62

Tools Blogging Pitching Google 62

Contently - Strategy

SEPTEMBER 21, 2018

Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements. Visual assets like infographics are more expensive.) Using too many tools. Analyzing the wrong data.

Content Marketing 103

Content Marketing Print Analysis Data 103

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? Top of funnel: Content to build awareness.

Case Study 101

Case Study Marketing Study Content Marketing 101

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile.

Mobile 60

Mobile Strategy SEO YouTube 60

Critical Mention

OCTOBER 24, 2019

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

eBook 120

eBook Product Launch Software Internal 120

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Rock the Status Quo

MAY 28, 2015

One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. Once you know which ones are resonating, you can CREATE MORE content centered around high-interest topics. How can you do this? GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Waxing UnLyrical

APRIL 19, 2018

Join.me : No registration or software download required for this one and probably the best screen sharing available, along with simple video conferencing and unlimited audio. Endless templates, images, fonts, layouts and ideas, the free version of Canva will make you feel like a visual content pro. Think again.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Marketwired

FEBRUARY 23, 2016

. “Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Iris PR Software. Iris PR Software presents a solution to this challenge. But you have to know what you need before you can select the proper tool.”.

Tools 125

Tools Analytics Software B2C 125