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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

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Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

Niche markets: Kidfluencers often cater to niche markets , specializing in areas like toys, children’s fashion, and family-friendly content. Brands can easily tap into these specific markets, reaching a highly targeted audience. Education often takes a backseat when a child becomes an influencer.

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Going Viral Is Not a Video Strategy

Contently - Strategy

This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Everyone from big brands to middle schooler vloggers flood the space with content. But the point of investing in content marketing is to hold attention, right?

Viral 111
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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

By 2014 it was obvious that video was the rising star of content marketing. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. He agreed; see the Q and A below.

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The Difference Between PR and Media Relations + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. The Dangers of Cause Marketing. Want to Go Viral? The List: Content Marketers’ Secret Weapon. Cheers and happy reading! . 30 Little-Known Features of the Social Media Sites You Use Every Day.

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10 Research-Based Tips for Writing Better Content

Cision

Anchoring isn’t hard to project onto more abstract concepts either as it is a well-studied concept in education as well. In his book, Contagious, Wharton marketing professor Jonah Berger describes what makes online videos go viral. Give them a reason (even if it’s not even THAT good). Practical Value.

Writing 144