Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. SocialZoomFactor is a podcast created for business and marketing leaders.

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Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. There will be a notable uptick in socially conscious marketing. Also see Managing Media Relations for a Publisher; Off Script No.

Social Media 96

Social Media Marketing Media Creativity 96

Critical Mention

JANUARY 30, 2019

As marketers know well, we live in a multichannel world. Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. 24/7/365 customer service. SCHEDULE A DEMO.

How To 60

How To Media Analytics Television 60

Sword and the Script

DECEMBER 20, 2022

. ~ David Berkowitz , Founder, Serial Marketers. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. More than half, or 51% of executive surveyed said the public relations or communications department is “is best suited to oversee an organization’s social media efforts.” .

Survey 60

Survey Corporate Social Media Media 60

Konnect Agency

APRIL 1, 2021

Media relations isn’t the only opportunity to drive the mission of the brand – open it up bit! To get the word out, tap into digital marketing, social media marketing, award submissions, content marketing… the list is honestly endless. Encourage the team to participate in philanthropy. Let us know!

Brand 59

Brand Branding How To Consumer 59

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. Here’s a list of all the resources we created with a description of how each can help you. White Paper.

Marketing 120

Marketing Customer Service Employee Mobile 120

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Commit to Customer Service. Be known as a brand that takes care of their customers. Focus on One Social Media Platform.

Brand 120

Brand Branding Marketing How To 120

Beyond PR

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. Multimedia attachments. High-quality links.

Writing 79

Writing How To Infographics Pinterest 79

Prohibition

DECEMBER 9, 2021

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. How to prepare and fix a PR crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Beyond PR

DECEMBER 12, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. Share Your Press Release on Social Media to Expand its Reach. Steven D’Adamo is a client services representative for Cision. Multimedia attachments. High-quality links.

Writing 75

Writing How To Infographics Pinterest 75

Cision

SEPTEMBER 18, 2015

With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies. Don’t fret — your brand already has the know-how from other social media strategies. Determine Topic/Goals.

Video 120

Video Analytics Customer Service Content Marketing 120

Rock the Status Quo

SEPTEMBER 3, 2014

If you are an advertising agency who’s primary income is derived from print and broadcast media buys, odds are high that your business took a steep dive when advertising spends dropped. The most logical move to create revenue is adding content marketing to your repertoire. It isn’t quite the same.

Agency 188

Agency SEO Advertising Advertising 188

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. And who isn’t active on social media, right? How do you build a decent Klout score?

Agency 100

Agency Survey Customer Service Engineering 100

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point.

SEO 204

SEO Analytics Measurement B2B 204

Marketwired

JANUARY 26, 2016

I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket. When the response came, it was instructions on how to save an image—not helpful. I needed help and I needed it fast. Since when do beta products not have glitches? Condescending.

Brand 100

Brand Branding Customer Service Reputation 100

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

Critical Mention

JULY 20, 2018

So, we’re diving into copywriting mistakes that could potentially hurt your PR campaigns and providing some tips on how to avoid them. Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” The rise of social media and internet marketing has proven him right.

Writing 63

Writing Content Marketing Tools Customer Service 63

Rock the Status Quo

MAY 28, 2015

How to Find Your Most Popular Content… So You Can Create More! One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. How can you do this? Why pay for that!?! This is where you see it.

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Measurement Analytics Google SEO 100

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. How blogging fits into a content marketing strategy.

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Training LinkedIn Marketing Pinterest 45

prTini

SEPTEMBER 5, 2014

30 Little-Known Features of the Social Media Sites You Use Every Day. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal. The List: Content Marketers’ Secret Weapon. S ign up today

Media Relations 49

Media Relations Case Study Viral Instagram 49

PR 20/20

JANUARY 15, 2019

Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Beyond PR

APRIL 19, 2018

Download our free guide, How to Succeed With Influencer Marketing! Jay Baer: Raise your hand if you’re having trouble getting eyeballs on your content marketing. More content is being created than ever before by more companies. Just about everyone. Don’t be seduced by the shortcuts.

Video 63

Video Marketing Creativity Consumer 63

PR 20/20

NOVEMBER 30, 2022

It’s proven: Technology increases internal efficiencies, helps eliminate mundane, manual tasks and makes the marketing process more automated. Are redundancies in our marketing technology solutions leading to inefficiencies? This way, you can best target, communicate and serve up the most relevant content to each vertical.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

wiredPRworks

OCTOBER 9, 2015

Track: Technology / Social Media. Marketing 1.75 Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. Social media strategy safari - where to go, what to do and how to get there.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

OCTOBER 5, 2017

Marketing to use sales data and information to better educate leads before they reach sales. >>> >>> Related resource : How Marketing Can Support the Sales Process. How does a billion dollar corporation become a trustworthy source for consumers? How To Get Started with Inbound.

Marketing 45

Marketing Engineering Resources Consumer 45