Content Marketing Creativity Enterprise Writing 
Contently - Strategy
APRIL 1, 2024
Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. But the problem (probably) isn’t the writing. Here’s how to create SEO-driven content that stands out from the competition. For enterprise B2B companies, the math gets even worse.
Sword and the Script
DECEMBER 20, 2022
And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.
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Beyond PR
SEPTEMBER 8, 2016
If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.
Flack's Revenge
NOVEMBER 29, 2017
Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. By 2014 it was obvious that video was the rising star of content marketing. He agreed; see the Q and A below.
Marketwired
FEBRUARY 23, 2016
Exceptional writing skills are a fundamental PR must — but let’s face it, it’s easy to get a little long-winded and heavy-handed at the keyboard. Enter Hemingway App: a simple way to ensure your writing is always crisp, clear and compelling. Canva does an incredible job empowering everyone to be creative.
PR 20/20
MAY 8, 2019
Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. I love traditional marketing automation. But, the great irony of marketing automation is that it’s largely still manual.
Sword and the Script
FEBRUARY 12, 2019
Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.
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