Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. Lines between what constitutes PR and content marketing continue to blur. More focus on different products (finally) aside from the typical news release or web story. Moral champions. “It’s Jack of all trades.

Communications 124

Communications Crisis Internal International 124

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Ensure your materials do not take too long to load and are compatible with any operating system or device. No joke: entering awards does actually require a lot of time and effort.

Case Study 66

Case Study Conference Advertising Advertising 66

Sword and the Script

SEPTEMBER 10, 2016

The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. .”

Marketing 60

Marketing Measurement B2B Content Marketing 60

Sword and the Script

FEBRUARY 12, 2019

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. Writing, blogging and producing content works the same way, even for a team. Looking for an agency partner that can both. bring creative ideas and use data to execute?

Blogging 107

Blogging Survey B2B Analysis 107

Cision

MAY 26, 2017

There’s no time to be wasted in unifying your business, marketing and community with a content management system. Present day ecommerce platforms like Shopify will let you start publishing content directly on your site or app, categorize posts, moderate discussions and comments, and tie the goodwill you get to your brand.

Blogging 150

Blogging Community Retail Consumer 150

Waxing UnLyrical

SEPTEMBER 21, 2015

It aims at integration of the city’s interconnected systems,” says Harjiv Singh as he takes a look at what exactly makes a city “smart.” ON BOARD – How To Use Board Games to Build Corporate Skills. Is Your Content Marketing Strategy Painful for Prospects? ” 3. ” 4. No, they don’t.

Travel 40

Travel Content Marketing Corporate Writing 40

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. 6) Seek Systems for Success. Having a digital division or group within a traditional agency is not sufficient.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Chat systems have certainly seen adoption rate grow to the extent some see them as a way to replace gated content. 4) Details on the Cision-TrendKite Acquisition.

Trends 60

Trends Media Report Technology 60

MaccaPR

JANUARY 5, 2016

What are the most common content mistakes Kuno sees on corporate blogs? The longer marketers can keep visitors on your website and blog, the better. Social media links should always be at the bottom of your web page in the footer.”. Subscribers, Conversions, Web Traffic) In Mind. Keep Blog Metrics (e.g.

Blogging 48

Blogging Creativity Agency Mobile 48

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Continued consolidation of media outlets.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. Long-form content, that is content with 3,000 or more words earns 3-times as much traffic, 4-times as many shares, and 3.5

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

DECEMBER 28, 2022

The survey asked the 150 marketing professionals and 179 sales professionals about complaints they had about each other. 12% say competing go-to-market strategy or goals (KPIs). Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. Email subscribers are essential for content marketing success .

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

AUGUST 13, 2016

In other words, one web page or blog post that isn’t perfectly optimized isn’t going to make a difference one way or another. Corporate Blogging and SEO. We began producing a corporate blog , which changed all that — and put the effort on par with likes of amazing content brands like Coca-Cola. Case in point?

SEO 60

SEO Content Marketing Study Corporate 60

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. 67% said thought leadership.

Survey 72

Survey Trends Communications Storytelling 72

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. The Internet is full of information about just about anything and everyone, so it’s no surprise that people turn to the web when planning to purchase something. Effective Returns.

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

AUGUST 5, 2014

Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. Many marketing programs are designed to collect data – primarily contact information — and storing it in a sales automation system, or CRM, for tracking.

Measurement 119

Measurement Analytics Tools SEO 119

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

In the fifties, Toyota wrote the book on production systems and continuous improvement. At the foundation of TPS (The Toyota Production System) lies the Japanese concept of kaizen. Taiichi Ohno (1912-1990), father of the Toyota Production System. You can always improve on your system later.

How To 60

How To Software System Employee 60

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. The others have to do with intellectual property laws and ISP policing, which have nothing to do with trade.

Telecommunications 120

Telecommunications Privacy Software Data 120

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. These systems support data sets in real-time, and data remains secure in the Cloud.

Social Media 93

Social Media Marketing Media Creativity 93