The Hoyt Organization
MARCH 25, 2024
With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2016
It’s still extremely important for any B2B or consumer content marketing program. In pharmaceutical PR, they call it “conditioning the market.” Particularly in technology PR, people are brainwashed to think that blog posts and articles should be packed with data the way we might pitch a reporter on a new trend.
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ISEBOX
DECEMBER 14, 2016
It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals.
Mindful Marketing
JULY 4, 2020
While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology.
Shift Communications
NOVEMBER 20, 2017
Vice President, Marketing Technology. B2B technology. Consumer health and fitness. Consumer technology. Pharmaceutical companies. SaaS technology companies. Technology companies. Methodology. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. Automakers. Entertainers.
Mindful Marketing
MAY 8, 2021
The health tips will create goodwill and trust: Consumers appreciate when companies do things for them without asking for anything in return. Another way to view it is Excedrin is greatly increasing the top of its sales funnel, or its brand awareness, which will inevitably mean more consumers taking action.
MaccaPR
MARCH 12, 2019
For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic. I take it that consumer attitudes toward breast pumps today is not the same as that of their own mothers 20 to 30 years before? Oh, Medela faced a perception issue.
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