Stephen Waddington

MARCH 24, 2019

There’s a tool for that The market for technology in marketing and public relations is exploding. Capterra is a useful resource that lists software, research and reviews across a variety of categories such as marketing automation , influencer marketing and PR. Google+ will close to consumers on 2 April.

Tools 69

Tools Insurance Insurance Handbook 69

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. In the technologically-advanced world we live in (i.e. 91% of B2B buyers prefer to consume interactive or visual versus static content. Repurposed Ebooks, Infographics or Whitepapers.

eBook 48

eBook Infographics Survey How To 48

PR 20/20

JULY 9, 2020

Using technology. Thanks to the following tools and technologies, your team can take your content to the next level, so you’re efficiently creating and effectively distributing content, and most importantly, connecting with the right audience, at the right time, on the right channel. One of the best suggestions? Source: Google Trends.

Google 90

Google SEO Trends Content Marketing 90

Shift Communications

MAY 14, 2015

I chose the first two based on the trend of their more traditional “hard goods” historic product sets transitioning to blend with more service oriented offerings (defense with intelligence software, medical device via the Internet of Things (IoT) aspects). Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

OCTOBER 26, 2015

Enter online ad blocking software, a technology that Madison Avenue is viewing with the kind of horror that dentists express when forced to see the Nazi dental torture scene in the Dustin Hoffman film, “Marathon Man.” Display ads continue to be great for awareness - even if the consumer doesn’t click the banner to your website.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. Assign project teams.

How To 60

How To Software System Employee 60

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption.

B2B 113

B2B Consumer Marketing Survey 113

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage.

B2B 89

B2B Report Survey Marketing 89

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 116

B2B Marketing Survey Software 116

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.

Privacy 96

Privacy Google Advertising Advertising 96

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Infographics. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Doing that with a dozen core pieces of software is a lot easier than managing 30.

Content Marketing 103

Content Marketing Print Analysis Data 103

Contently - Strategy

DECEMBER 29, 2022

Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next. Email, Slack, Teams, and project management software are great for this.) Build a Strong Content Distribution Strategy. The sales team to use in upcoming sales efforts such as pitch meetings.

eBook 120

eBook Product Launch Software Internal 120

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52