PR 20/20

MAY 16, 2023

How do they consume information? Instead of spending the majority of your time creating numerous time-consuming assets, the iceberg method enables you to work smarter—not harder. This might be an article recapping insights from one of the ebook's chapters and/or an infographic of takeaways. What are their most common FAQs?

Marketing 69

Marketing eBook Resources Tools 69

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. Developing a COVID-19 media list, we invited all reporters to our COVID-19-related events, such as our expert media briefings, school webinars and symposia.

Publicity 158

Publicity Social Media Report Fashion 158

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Again, in Rachel Besenyei’s webinar she highlighted David Meerman Scott’s diagram illustrating the ‘life of a news story’ , and exactly where to jump in with newsjacking. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

NewsWhip

MAY 27, 2021

Watch webinar. Paul: Consumers have tried to educate themselves in this new world. We talk about aerosol nanometers of size for measuring aerosols. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up.

Healthcare 78

Healthcare Storytelling Communications Local 78

ISEBOX

MARCH 3, 2016

Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. Multimedia content that’s more “snackable” for those you’re trying to reach.

eBook 70

eBook Viral Conference Content Marketing 70

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. Marketing is always changing to meet consumer demands. 15 Free Infographic Templates in PowerPoint.

Resources 40

Resources Marketing Pinterest eBook 40

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption. Try our services.

B2B 113

B2B Consumer Marketing Survey 113

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. We know consumers don’t want to be bombarded with “Buy this!” or “You need this!” Creating content isn’t about spamming your customers.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Webinars: Offering real-time interaction and knowledge-sharing, webinars facilitate engagement and demonstrate expertise. Performance Analytics: Measure the impact of your content.

B2C 52

B2C Case Study B2B Content Marketing 52

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Infographics. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

OCTOBER 25, 2023

Modern consumers meander, zig-zagging in and out of stages, influenced by a multitude of touchpoints along the way. Measuring content’s impact is both an art and a science. As markets shift and consumer behaviors change, content that once resonated might become outdated.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. We’re at the top of the funnel here, looking at the people who consume your content. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. tied to webinar subject matter. Consumption metrics .

Radio 40

Radio Mobile Media Sports 40

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. You’ll also get the webinar on-demand.).

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. You’ll also get the webinar on-demand.).

Healthcare 59

Healthcare Content Marketing Industry Trends 59