Critical Mention

JUNE 13, 2018

Uber, Wells Fargo, and Facebook demonstrate how taking a hit from the press doesn’t necessarily mean disaster. Cambridge Analytica’s goal was to manipulate voters’ opinions and send targeted, sponsored ads and messages to users on Facebook to swing their votes. How Facebook handled the situation baffled many. Until next time!

Company 87

Company Banking Crisis Facebook 87

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity. Go follow her on Twitter.

Pitching 272

Pitching Viral Interviews Education 272

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR in High Definition

DECEMBER 17, 2018

FAANGs will keep being bitten : Governments will continue to see privacy and data handling infringements and continue to prosecute brands like Facebook, Apple, Amazon, Netflix and Google – but the megabrands will also throw their weight around. And we’re sure that 2019 will be no different; in fact, here’s how we think it’ll shape up.

Trends 48

Trends Privacy Ethics Government 48

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Reddit Crisis 88

PR 20/20

JULY 30, 2019

Angela Pham, User Experience Designer at Facebook. That included insights on how Angela and her team use technology to scale personalized communication to Facebook’s 2+ billion users—without losing the human touch. Grab a pen and paper and write down what you stand for. Reference your core values and stick to it.”.

Case Study 50

Case Study Privacy Data Technology 50

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost. See the full agenda.).

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 15) Ethics in PR revisited.

Social Media 96

Social Media Marketing Media Creativity 96

Shift Communications

JUNE 19, 2015

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. Consumer Privacy Is Also an Issue.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Stuart Bruce

OCTOBER 30, 2014

I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. Almost 70% of Facebook time is spent on mobile. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Facebook 107

Facebook Privacy Twitter Social Media 107

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift. In the U.S.,

Privacy 124

Privacy Google Advertising Advertising 124

Waxing UnLyrical

DECEMBER 16, 2010

&# Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) and several speaking gigs (which I love doing).

Social Media 89

Social Media Media Facebook Twitter 89

Where the Fishermen Ain't

FEBRUARY 1, 2016

Keep in mind that, as of this writing, one bitcoin is worth US$370 and the minimum transferable unit is a "satoshi" or US$0.00000370.). One would imagine that any social network endorsed by the hacktivist collective Anonymous would have to be open-source, encrypted end-to-end, and fully dedicated to privacy.

Reddit 20

Reddit Wikipedia Web Privacy 20

Where the Fishermen Ain't

FEBRUARY 1, 2016

Keep in mind that, as of this writing, one bitcoin is worth US$370 and the minimum transferable unit is a "satoshi" or US$0.00000370.). One would imagine that any social network endorsed by the hacktivist collective Anonymous would have to be open-source, encrypted end-to-end, and fully dedicated to privacy.

Reddit 20

Reddit Wikipedia Web Privacy 20

Contently - Strategy

DECEMBER 1, 2021

percent across industries, compared to Facebook’s 0.07 percent of your Facebook followers are likely to even see your post, while email reaches roughly 85 percent of recipients, with open rates that average 22.86 You just paste your writing, add whatever images you like, slap on some tags, and presto. Not convinced?

LinkedIn 145

LinkedIn Facebook Blogging Mobile 145