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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

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What Consumers Think About Travel Technology

Cision

All those travelers you see glued to their smartphones at airports may be doing more than checking their email or updating Facebook. Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. Worse, they may call them out on social media.

Travel 120
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The Top 10 PR Disasters in 2021

Prohibition

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. They admitted that it intended to shock, but never to offend any consumers. Hats off to Aldi’s social media team! Facebook got caught keeping secrets. Caterpillar Gate .

Crisis 146
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 2) Microtargeting augmented by social surround sound. There will be a notable uptick in socially conscious marketing. Consumers trust others of similar ilk.

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Communicating Like Never Before is Easier Than You Think

Cision

Cision CMO Chris Lynch echoes a similar sentiment – consumers should dictate influencer and outreach strategies, so that we’re communicating the right message at the right time to the right audiences. Like #2, keeping the consumer at the forefront of your planning does more benefit to your brand than harm. 5) Be truthful.

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PR, Not Propaganda

Maxim Behar

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. Still, consumers who use smartphones, for example, see them in the same way — like smartphones. I started talking about social media and how lobbyism is dead and outdated. What are the results?