Remove Consumer Remove Engineering Remove Reputation Remove Storytelling
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The Role PR Plays in Boosting Digital Visibility

5W PR

This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds. It is about establishing trust with consumers. In the digital age, the tools of PR in digital marketing have gone high-tech.

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What Is Retail Marketing and How You Can Use It To Build a Competitive Edge

Prohibition

These channels include websites, search engines, social media platforms, email marketing, and online advertising. With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential.

Retail 62
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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Content will move to new (and old) channels. The lines keep blurring.

Trends 124
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The Google Algorithm is About to Crush Your Content … Starting Tomorrow

Ishmael's Corner

Are consumers and B2B buyers depending on mobile devices to access news and information? While Google’s guidance for landing high on the SERP (search engine results page) can be obtuse or worse, the blog’s statement on mobile search leaves nothing to interpretation. Yet, this only tells part of the story. We’re working on it.

Google 60
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Turn Your Secret Sauce into a PR Asset with these 4 Steps

Flack's Revenge

Assuming you are willing to share details, they should be woven into the messaging and storytelling. You can dance around it and share some details without giving so much away that it can be reverse engineered. If you haven’t, you need to weigh the risks of discussing the tech vs. holding the cards close.

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. Sales and Marketing are measured by their business impact, and PR will be, too.

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Making PR perfectly clear

PR in High Definition

After all, we do generate news and content, but people are now more likely to believe search engines than human editors. First and foremost, with the recent revelations from Facebook and Twitter (among many others), there is a huge increase in public demand for transparency – so give consumers what they want.