ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” PR is thriving, but what about “public relations” — as a name? ” Who, me, a publicist?

Publicity 245

Publicity Public Affairs Agency Corporate 245

Onclusive

FEBRUARY 14, 2023

To avoid greenwashing accusations or public scrutiny for not ‘doing enough’, you must close the gap between what you say you want to achieve and what you’re actually doing to make it happen. Publicize your plan of action to rectify the situation to show how important this is, and report back on it often.

Reputation 195

Reputation Automotive Brand Branding 195

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. The best way to go about doing that is by utilizing the right strategies for a public relations campaign. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Richard Branson. Founder of the Virgin Group, investor and author.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations. Any gap between a product or service and the public’s expectation will become a conversation on social media.

Storytelling 78

Storytelling Social Media Internal International 78

Shift Communications

FEBRUARY 14, 2018

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. Employee relations are an essential part of your internship experience. Compete with yourself.

Internal 102

Internal International Employee Meeting 102

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Start by making a list of your employees who’ll be out of the office during the holidays.

Publicity 74

Publicity Employee Analysis Radio 74

HMA Public Relations

APRIL 6, 2018

“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. But is it really that easy?

Crisis Communications 40

Crisis Communications Internal International Crisis 40

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. This is a great example of how we often have preconceived notions of how consumers search.

Brand 370

Brand Branding SEO Engineering 370

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Beyond purpose, it addresses critical industry topics like AI, employee engagement, the future of work, and more.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

But when it comes to the typical public relations investment, it’s a bad idea to hit the pause button at the first sign of trouble. Over a full year they analyzed the strategy and performance of 4700 public companies during three global downturns, from 1980 to the 2000 dot-com bubble collapse. Where does PR fit in?

Comparison 296

Comparison Advertising Advertising Reputation 296

Landis PR

NOVEMBER 13, 2023

By Makenzi Jordan Rodriguez Photo courtesy of Pixabay In a world where environmental consciousness is paramount, consumers seek sustainable products and services and prioritize businesses that share this value. Sustainability is a key business practice that prioritizes meeting evolving consumer expectations and regulations.

Trends 64

Trends Ethics Journalism Consumer 64

Onclusive

DECEMBER 16, 2020

Let’s look at some macro trends first: With the imminent COVID-19 vaccine distribution to the general public, it is likely that the lockdowns will stop, stability will return, and the economy will start to recover. We will begin seeing more jobs and spending from both businesses and consumers.

Industry 221

Industry Content Marketing Corporate Analytics 221

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In the era of accountability, CEOs must back their public proclamations with measurable performance. ’ ‘How are our customers/consumers impacted?’

Company 189

Company Employee Internal International 189

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

OCTOBER 13, 2020

I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis. If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now.

Report 144

Report Communications Government Crisis 144

PRSay

JULY 10, 2023

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. Among them, do brands have a responsibility to develop a public political strategy? In addition, 57% of consumers surveyed say they are more loyal to brands that commit to addressing social inequities.

Brand 145

Brand Branding Nonprofit Government 145

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Limit Disclosure.

Reputation 78

Reputation Real Estate Internal International 78

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Knowing more about the nature of these publications can help you navigate the risks and rewards of the current media landscape. Understanding earned but unwanted media.

Communications 189

Communications Journalism Advertising Advertising 189

Stern + Associates

NOVEMBER 13, 2023

Obviously, companies cannot and perhaps should not take a public stance on every issue. But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected. The key is to make sure the stance aligns with audiences and company values/goals.

Trends 117

Trends Communications Conference Leadership 117

Communications Conversations

JUNE 6, 2017

And, it got me thinking: Introducing a new CEO to the rank-and-file employees is a big job. APPrise Mobile recently conducted a study that found “nearly a quarter (23 percent) of Americans who work at companies with more than 500 employees are unsure of the name of their CEO.” It’s less time-consuming.

Employee 60

Employee How To Survey LinkedIn 60

Shift Communications

FEBRUARY 8, 2022

The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. In the height of this, SHIFT polled consumers to see what they thought about brands statements. The findings?

Employee 78

Employee Leadership Consumer Internal 78

Stern + Associates

APRIL 28, 2023

This time of year is always an important occasion to highlight and showcase efforts around improving one’s environmental impact and commitments; the public expects it! This is why sustainability communications have become such an integral part of organizations’ broader public relations strategies.

Communications 102

Communications Employee Corporate Strategy 102

5W PR

JANUARY 2, 2020

The damage is even worse if the company is viewed as having taken active steps to deceive or mislead the public. In addition, it does more good than harm to a company to provide as much information as it can to the public, while assuring them of an actionable plan to set things right. Internal Communications Matter.

Corporate 120

Corporate Communications Consumer Community 120

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More internal comms. More internal comms. Old and new tasks.

Communications 128

Communications Crisis Internal International 128

PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. Make June the start of your engagement, not a once-a-year publicity effort.

Employee 201

Employee Community Leadership Enterprise 201

Deirdre Breakenridge

MARCH 27, 2019

The public has no reason to trust an organization until it proves itself. After all, shortly after these alliances are built, Daenerys’ new allies are destroyed, likely through some internal leak about their strategic plans. Trust is everything : Trust in PR is hard to earn and easy to lose. Score 1 for Brand Stark!

Communications 374

Communications Publicity Employee Internal 374

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It is not advisable to have an employee of a communications firm present in the interview situation. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

5W PR

APRIL 2, 2020

If you’re a consumer brand, take stock of your income, and supply chain to note any current or potential disruptions. Newsletters and social media offer a great opportunity to let consumers know that you’re still open for business, where purchases can be made, and how long before a product or service can be expected.

Crisis 97

Crisis Employee Financial Consumer 97

Reputation Us

JULY 8, 2019

Is what employees, customers, prospective customers, media and social influencers say about you important? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. public, media, social).

Reputation 133

Reputation Corporate Financial Employee 133

PR in High Definition

AUGUST 31, 2022

Businesses that have made it through pandemics and economic downturns have all had one thing in common – they’ve placed prominence on their company reputation, internally and externally. For IT, it’s about protecting a company’s assets, no consumer wants their data leaked by a company. Stand out from the crowd.

Reputation 71

Reputation Policies Internal International 71

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. Meetings are time-consuming, but there’s no better way to check for compatibility. Bad timing.

Agency 205

Agency Pitching Internal International 205

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes and Theranos, like other leaders and organizations, helped dig their own grave, so to speak, by encouraging employees to speak out against wrongdoing. In other words, there is no process too rigorous or laborious when it comes to instilling consumer confidence – especially when health and wellness hangs in the balance.”

Ethics 98

Ethics Employee Crisis Internal 98

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 10) “Write and create content for internal and external audiences about my company.”.

Employee 151

Employee Print Writing Survey 151

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

PRSay

OCTOBER 15, 2020

Our stakeholders — employees, customers, students, partners and vendors — are all part of our audience. According to multiple studies, the average consumer is presented with up to 10,000 ads per day. At a minimum, consumers now face approximately 6,000 ads every day. And business owners and leaders are the primary communicators.

Product Launch 166

Product Launch Radio Employee Consumer 166

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Metrics help prove internal D&I successes.

Ethics 127

Ethics Internal International Employee 127