ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. But an hoc data-driven story is a good option for pitching the media during lulls.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Involve your sales and marketing teams when gathering this data for it to be useful.

Creativity 101

Creativity Data Measurement Product Launch 101

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. It’s not a sales pitch or a way for the brand to “pat itself on the back.” You want to discuss the name of the product and what it offers. You can use this section to discuss the benefits of the product. Keep your sentences short.

Writing 59

Writing Product Launch Examples Consumer 59

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? A round-up story that should have included your new product did not. When does the team put out a press release? These are all questions for a qualified PR firm.

Company 136

Company Interviews Reputation Privacy 136

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. Oh, we should probably pitch our influences and do a press release! will provide more advanced data on the type of traffic and engagement you’re driving. The challenge for PR professionals is two-fold. Let’s get the PR team on the horn.”.

Company 40

Company Case Study How To Product Launch 40

Buzzstream

MARCH 26, 2020

They share that data freely (not all of it) with each Youtube channel. Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. The first is using Google search and YouTube search to type in your keywords and find a list of influencers you could pitch to. .

YouTube 116

YouTube Brand Branding Video 116

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 196

Marketing Content Marketing Data Social Media 196

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

FEBRUARY 9, 2024

It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. Data-driven press releases are a great way to establish your brand as an industry thought leader. How do you know what warrants a key takeaway?

Examples 62

Examples Product Launch Data Report 62

Remote PR Jobs

SEPTEMBER 25, 2023

As consumers continue to look to social proof and opinion, influencer marketing has evolved. Brands are using influencers and other engagement tools to connect with consumers on a more personal level. As mentioned above, influencer marketing is key to being relatable to younger consumers, as is the emerging world of podcasts.

Media 100

Media Print Radio Consumer 100

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. AI will enable data to be tracked more easily in 2024. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. It becomes the same as the desired result in the mind of the consumer. Branding Sets Expectations. Think on that.

Brand 109

Brand Branding Publicity Consumer 109

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. The sales team to use in upcoming sales efforts such as pitch meetings. Execute a larger internal communications plan. What might this look like? Repurpose or atomize your content.

eBook 145

eBook Product Launch Software Internal 145

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

One way to juice a seasonal story is with interesting and quirky data to update or round it out. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Some of the best pitches tie a client product or service to pop culture coverage.

Film 180

Film Small Business Pitching Comparison 180