5W PR

SEPTEMBER 7, 2017

Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. Honesty is always the best policy. Partnerships.

Trends 108

Trends Airlines Social Media Crisis 108

Rock the Status Quo

NOVEMBER 8, 2015

It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations? How can we use OUR OWN customer service experiences to help clients? Kelly Hungerford (@KDHungerford) November 5, 2015.

Social Media 100

Social Media Media Customer Service Resources 100

Onclusive

AUGUST 22, 2017

Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

Big consumer names tend to be particular targets of such protests, which is probably why Keurig attracted more calls to drop Hannity than less well known advertisers. Have a clear advertising policy. Boycotts are the new brunch among the politically active, so major advertisers should decide in advance what their policies are.

Brand 136

Brand Branding Advertising Advertising 136

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Security policies and controls.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

JUNE 3, 2020

Review your policies. Act on your policies. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. Tell them what you saw, what you think and how you feel. Get uncomfortable. Hold town halls. Form a task force. Give it real power.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

David PR Group

JUNE 15, 2015

Back when Woody Allen made Annie Hall , we only had a few ways to complain about products, retailers, or customer service. We could call a company’s customer service department, ask to speak to the manager at a store, or, if we were really upset, write a letter (yeah, on paper) to the president of a company.

Customer Service 40

Customer Service Google Engineering Retail 40

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.

Airlines 54

Airlines Reputation Customer Service Social Media 54

The Resolution Blog

APRIL 26, 2019

For a lot of big brands there had become this lethargy of consumer comms all looking the same, so they’d go try different agencies but get the same result. The only hiring policy I’ve ever had is I think it’s important to look around the room and see someone else who looks like you. If you can do beautiful photography?—?and

Agency 120

Agency Pitching Energy Creativity 120

Waxing UnLyrical

JULY 22, 2015

It’s the chance to really connect with your consumers, to really listen to them and find innovative ways to help them while raising your brand awareness. Social media gives you the gift to connect with your consumers and hear directly from them what they want. Treat your consumers as you would like to be treated.

Media Relations 40

Media Relations Media Policies Social Media 40

Cision

OCTOBER 16, 2017

But then you also have customer service and customer experience teams that are focused on when someone just has a bad, or a good, customer experience and how you react to that. fake news, all that stuff notwithstanding — consumer trust in earned media remains very high. That’s what the studies show.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

MAY 5, 2015

The airlines are counting on it, indeed, I’d contend airlines, including Delta, prey on such emotions to separate a few more dollars from the consumer wallet. CSR #customer. In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then.

Airlines 60

Airlines Travel Customer Service Crisis 60

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

DECEMBER 17, 2021

An effective crisis communication team also acts as an internal auditor, evaluating previously established crisis plans and policies to make adjustments when necessary. Media policies/procedures. Domino’s Pizza apologised and informed its consumers that the two employees are not representative of the company’s brand.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

The Hoffman Agency

MARCH 11, 2019

Many businesses, of course, rely on collecting, analysing and using personal data to succeed — for instance in marketing and customer service — and the concern was that GDPR would see this ability significantly limited, as consumers opted-out (or declined to opt-in) to their data being collected used in these ways.

Data 28

Data Agency Industry Privacy 28

Prohibition

JANUARY 7, 2022

According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. Review existing policies, procedures and protocols regarding media communications. Product recalls and product issues can easily lead to early death for most brands. How to establish an effective crisis management team.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62