Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Probably the least exciting aspect of social listening is customer service. On Instagram, there are 70 million posts per day. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. Disclosure: I own 25 shares in CISN.

Data 87

Data Enterprise Survey Instagram 87

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise.

Media 202

Media Storytelling Technology Data 202

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

Stephen Waddington

DECEMBER 30, 2019

These devices have provided the means for consumers to connect to the internet wherever and whenever. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%).

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 7, 2020

You can monitor Twitter, Facebook, YouTube and Instagram. That’ll add noise to your search results and consumes computing resources for the platform. I perused several of these and noted some accolades for customer service and also some squabbles over sales agreements.

Tools 83

Tools Comparison Media System 83

Norton's Notes

FEBRUARY 17, 2015

There can be no doubt the big trend in online marketing at the moment seems to be personalisation and nothing seems to get a consumer more involved in a product than when it’s personalised to suit them. In order to encourage friends to share a coke, consumers put a little more thought into choosing their drink. Burberry Kisses.

Social Media 28

Social Media Newspapers Customer Service Facebook 28

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

NOVEMBER 16, 2015

Reassess technology. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. Ignoring the way that these different types of technology change could make your marketing or communication plans far less effective.

Measurement 120

Measurement Resources Technology Examples 120

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform.

How To 176

How To Media Guidelines Pitching 176

The Stalwart Blog

APRIL 26, 2020

I’ve learned more about technology in the last three weeks than I’ve known in the last five years. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. People aren’t consuming news reports like they did 20, 30 years ago.

Crisis 78

Crisis Local Facebook Social Media 78

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media has changed the world of PR and it’s for the better.

Social Media 113

Social Media Media Infographics Community 113

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. Facebook has a strong and growing platform of services including Instagram and WhatsApp. This is happening in almost every business and consumer category. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

That means you’re welcome to tweet, Instagram, Vine or Snapchat at will. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. I don’t use TikTok, but I do use Instagram, and I see a lot of it gets ported over. Employees are consumers of work.

Ethics 78

Ethics Employee Communications System 78

Stephen Waddington

NOVEMBER 19, 2017

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Snap, once the darling of visual messaging, has had a tough year losing users to Instagram and its Stories product. Action: Read widely and consume a variety of media. Action: Learn about this technology. It’s not all bad.

Publicity 164

Publicity Ethics Data Community 164