Burrelles Fresh Ideas
JANUARY 16, 2024
In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. It has become the cornerstone of successful communication strategies. Authentic communication resonates on a human level, creating an emotional connection.
MaccaPR
FEBRUARY 19, 2018
and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S.
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Prohibition
DECEMBER 22, 2021
They admitted that it intended to shock, but never to offend any consumers. It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. Why it’s important to prepare for a PR crisis. 11 Steps For Crisis Management.
5W PR
DECEMBER 7, 2020
Instagram was close behind at 70%. It may be surprising that when marketers were asked where they expect to increase their spending, 61% identified Instagram. And where possible, beef up the social listening to get better consumer insights. 78% said so. Where there is one, review it with an eye toward making necessary changes.
Konnect Agency
MARCH 31, 2020
2 Be Prepared: It is an uncertain time and some brands are finding themselves in uncharted territory, often not knowing how to positions themselves to their consumers and the industry regarding what is happening in the world. Questions to Keep Asking: Am I bringing value to my audience?
Cision
SEPTEMBER 22, 2015
A community grows your reach and influence. Consumers don’t listen to brands; they listen to their friends and families. If those people like you and what you have to say, the community and loyalty grows. But how do you manage that community? It’s what keeps audiences loyal and coming back for more.
Konnect Agency
SEPTEMBER 2, 2020
Consumers have become accustomed to insincere messaging and certain buzzwords, as brands continue to tailor their messaging due to what is going on in the world around us. Consumers look to the brands they love to find a sense of familiarity they once were accustomed to. Brand Strategy has never been more important than now.
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