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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. With these in hand, you can construct a well-informed plan of action. The same can be done for measuring internal communications’ effectiveness. Nobody plans to fail.

Internal 188
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How To Make A Killer Content Calendar

ImPRessions - Crenshaw Communications

Here are some ways to construct a killer content calendar and get the most out of it. During the brainstorm session, do not shut down any ideas, no matter how far-fetched they may seem, as you never know which remark can plant the seed for a great idea. Measure performance daily. Start with tentpole events and initiatives.

How To 259
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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship. That said, not every organization should hire a PR agency.

Agency 195
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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Measure what matters. Occasionally there’s a mismatch between how a client incentivizes their agencies and the most meaningful business outcomes. Even an inspired agency team likes to be challenged in a constructive and creative way. Be an internal champion. Speak up about problems. That’s why we love them.

Agency 223
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How CEOs Should Use Data In A PR Crisis

Onclusive

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. How data can tell the story. Think of your monitoring and measurement tools as your early warning system.

Crisis 191
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How to Develop Meaningful PR Measurement

Waxing UnLyrical

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. How to Prevent a Social Media Crisis. Couch Control: Measurement Therapy for PR Pros. How To Hack Your PR Strategy For Massive Growth. Good morning from Atlanta! ” 2.