Conference and Data-Driven PR - Public Relations Today

Data-Driven PR Campaign Planning: Part 1

Onclusive

JUNE 2, 2021

After specifying your target audiences, you’ll want to choose the best mix of platforms for delivering your message, including specific channels such as TV, top tier digital media outlets or social media, and specific formats such as a press release, a press conference or a series of videos.

Data-Driven PR

Data-Driven PR Data Analytics Product Launch

Public Relations Job Trends in Tech and Beyond

Onclusive

MAY 10, 2017

There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. For example, at AirPR it’s all about PR attribution; we show PR professionals exactly how much site traffic results from a specific article or blog post, and how those visitors are interacting and engaging on their websites.

Trends

Trends Publicity Data-Driven PR Government

Why PR Pros Need The New Google Analytics™ Demo Account

Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

Analytics

Analytics Google Data-Driven PR Training

How to Build a Data-Driven Public Speaking Program

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal? 10 step tactical plan.

Data

Data Publicity Data-Driven PR How To

Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

DECEMBER 11, 2019

Its members have presented at conferences around the world. As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications.

Data-Driven PR

Data-Driven PR Data Conference Tools

Are PR and Marketing Entering the Moneyball II Era?

Shift Communications

MARCH 3, 2015

Recently there was a debate going on in the media, between known provocateur/ex NBA star Charles Barkley and GM of the Houston Rockets/Sloan Conference favorite Daryl Morley, about the value of analytics. Let’s parallel that to PR and marketing. The post Are PR and Marketing Entering the Moneyball II Era? Photo Credit: IMDB.

Data-Driven PR

Data-Driven PR Sports Marketing Analytics

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. One of HAROLD’s most eagerly anticipated features is ubiquity.

Employee

Employee Data-Driven PR Communications Software

Reenergizing the PR Planning Process

Shift Communications

JUNE 25, 2018

Influencers and topics – Use influencer engagement and conference content to learn more about the current state of the industry. What are the themes discussed the most during a conference on social media? Have the competitors changed the keywords they are placing ads against? How much are they spending on paid?

Analysis

Analysis Conference Data Exercises

How To Reach Top-Tier Influencers on PR Budgets

Shift Communications

NOVEMBER 13, 2017

The Dreamforce conference is one of the largest and most successful conferences in the world. Some of the best influencers share dozens, if not hundreds, of pieces of content every week. By analyzing what they share, we build a map of what they read and find most compelling. Let’s step through an example.

How To

How To Conference Pitching Software

Now What? How to Stay Top-of-Mind Post-Launch

Shift Communications

JANUARY 28, 2019

Look for conferences or events within your industry that you can submit to speak at. Outside of conferences, networking events in your area are also great opportunities to explore. I know that’s a crazy concept in today’s web-based world, but connecting with others in real life can make just as much of a lasting impression.

How To

How To Case Study Conference Web

3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. Bizzabo examined the gender split among the keynote and panel speakers across 60,000 conferences, and the research showed that we have a long way to go in achieving gender diversity.

B2B

B2B Data Retail Survey

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

As mentioned above: 1.55 billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% quarter over quarter: Facebook is at a point now where, in order to grow its user base, it’s having to provide Internet access to new users as part of Internet.org, adding 15 million citizens of Planet Earth to the Internet.

Facebook

Facebook Social Media Mobile Video

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

As mentioned above: 1.55 billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% quarter over quarter: Facebook is at a point now where, in order to grow its user base, it’s having to provide Internet access to new users as part of Internet.org, adding 15 million citizens of Planet Earth to the Internet.

Facebook

Facebook Social Media Mobile Video

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

As mentioned above: 1.55 billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% quarter over quarter: Facebook is at a point now where, in order to grow its user base, it’s having to provide Internet access to new users as part of Internet.org, adding 15 million citizens of Planet Earth to the Internet.

Facebook

Facebook Social Media Mobile Video

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Shift Communications

NOVEMBER 20, 2015

Even after the press release hits the wire and full on outreach subsides, you can still pull data points and parts of the report to use in proactive pitches as you see relevant opportunities in the news. Is there an upcoming conference or industry show taking place you know reporters will be at?

Survey

Survey Data Pitching Report

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Shift Communications

NOVEMBER 20, 2015

Even after the press release hits the wire and full on outreach subsides, you can still pull data points and parts of the report to use in proactive pitches as you see relevant opportunities in the news. Is there an upcoming conference or industry show taking place you know reporters will be at?

Survey

Survey Data Pitching Report

IBM CDO Strategy Summit Roundup

Shift Communications

OCTOBER 26, 2017

SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences. The IBM Chief Digital Officer Strategy Summit, a bi-annual event hosted by IBM, just wrapped up its fall edition.

Strategy

Strategy Government Data Analysis

What’s Next for Digital Health Investments?

Shift Communications

APRIL 30, 2018

Digital health investments are on the rise and venture funding approached $6 billion in 2017 according to RockHealth. This rise of funding means added noise in the industry, not only from the startups looking to fix healthcare but also from the more traditional tech giants like Amazon and Apple making moves in to the space.

Healthcare

Healthcare Data Exercises Consumer

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

JUNE 28, 2018

There are even smartphone apps like Poll Everywhere to facilitate more informal online polls with onsite participants at conferences and panels. The most cost-efficient are online tools like SurveyMonkey and Fieldboom for DIY polling. Formal third-party research builds thought leadersip.

Storytelling

Storytelling Data Survey Financial

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

OCTOBER 31, 2016

This week, I attended IBM’s premier analytics and insights conference, World of Watson. During that time, I met exactly four PR professionals, all of them IBM employees. Out of almost 20,000 people, I was the only person I knew of representing a PR firm.

Analytics

Analytics Data Analysis Technology

Public Relations Today

Data-Driven PR Campaign Planning: Part 1

Public Relations Job Trends in Tech and Beyond

Trending Sources

Why PR Pros Need The New Google Analytics™ Demo Account

How to Build a Data-Driven Public Speaking Program

Kerry Sheehan on the slow march of AI in PR

Are PR and Marketing Entering the Moneyball II Era?

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Reenergizing the PR Planning Process

How To Reach Top-Tier Influencers on PR Budgets

Now What? How to Stay Top-of-Mind Post-Launch

3 Best Practices For Using Data In B2B PR

State of Social Media Q3 2015: Facebook has 1.5 billion people

State of Social Media Q3 2015: Facebook has 1.5 billion people

State of Social Media Q3 2015: Facebook has 1.5 billion people

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

IBM CDO Strategy Summit Roundup

What’s Next for Digital Health Investments?

Where Do You Find Data For PR Storytelling?

What PR Professionals Should Have Learned at IBM World of Watson

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