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Are PR and Marketing Entering the Moneyball II Era?

Shift Communications

Recently there was a debate going on in the media, between known provocateur/ex NBA star Charles Barkley and GM of the Houston Rockets/Sloan Conference favorite Daryl Morley, about the value of analytics. Let’s parallel that to PR and marketing. The post Are PR and Marketing Entering the Moneyball II Era? Photo Credit: IMDB.

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How to Build a Data-Driven Public Speaking Program

Shift Communications

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal? 10 step tactical plan.

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State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. As mentioned above: 1.55 The only region that weakened was the EU.

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State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. As mentioned above: 1.55 The only region that weakened was the EU.

article thumbnail

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. As mentioned above: 1.55 The only region that weakened was the EU.