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A New Era for Measuring Communications Campaigns

PRSay

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

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Comparing top 2021 media monitoring vendors

Onclusive

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis.

Media 370
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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.” Therefore, based on our findings, the quality of your website content is equally important both in good times and during a crisis. How you handle the crisis and turn around negative press makes all the difference.

Consumer 195
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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

Negative news content in comparison. Therefore, based on our findings, the quality of your website content is equally important both in good times and during a crisis. How you handle the crisis and turn around negative press makes all the difference. “It is evolutionarily advantageous to prioritize negative. attentiveness.”

Consumer 195
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Five lessons communications teams need to learn from Rogers’ PR disaster

NewsWhip

We asked communications and crisis management expert Lloyd Rang — President and Narrative Lead of Curious Public — to share his thoughts on the lessons communications professionals can learn. . But over 60% were published in the three days of the crisis (Friday, Saturday, and Sunday.) Preparation Is everything in a crisis.

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15 Lessons Learned From 17 Years of Crisis Post-Mortems

Katie Paine's Measurement Blog

And, conversely, if you are open and honest, then you can survive a crisis more easily. In one of my earliest columns, I applauded Nabisco for getting in front of a budding crisis by sending a “Cookie Inspector” into a classroom to publicly count chips. Remember Under Armour’s crisis at the Sochi 2014 Winter Olympics?

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After lockdown: the creative agency market

Stephen Waddington

By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Agencies that work in sectors or provide services that have been needed during the pandemic have had an altogether different crisis. COVID19 has called out flaws in the use of financial metrics to measure the health and wellbeing of society. in any quarter.

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