PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 170

Measurement Communications Banking Survey 170

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis.

Media 370

Media Comparison Software Enterprise 370

Katie Paine's Measurement Blog

MARCH 29, 2023

And, conversely, if you are open and honest, then you can survive a crisis more easily. In one of my earliest columns, I applauded Nabisco for getting in front of a budding crisis by sending a “Cookie Inspector” into a classroom to publicly count chips. Remember Under Armour’s crisis at the Sochi 2014 Winter Olympics?

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Stephen Waddington

SEPTEMBER 10, 2020

By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Agencies that work in sectors or provide services that have been needed during the pandemic have had an altogether different crisis. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand.

Agency 122

Agency Creativity Marketing Government 122

Stephen Waddington

AUGUST 19, 2019

International working, being always on, and a 24/7 economy are the drivers for employers. Austerity, the banking crisis, and student debt are resetting expectations in the workplace. Align yourself to that outcome and measure yourself against that metric. Do not get hung up by peer level comparisons. Change is slow.

Comparison 102

Comparison Privacy Employee Construction 102

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. There isn’t a universal formula for measuring PR success. Yet we’re sometimes reluctant to talk about how agencies set their budgets.

Agency 120

Agency Trade Shows Comparison Meeting 120

Maxim Behar

SEPTEMBER 4, 2023

And even more important is before appearing in public, everyone should measure their words when speaking in front of an audience of millions, and not counting on gaining likes or speaking platitudes to make them very influential. What does crisis PR require in such a situation? literally like first graders.

Social Media 52

Social Media Media Writing Web 52